Snapdeal undertakes major brand overhaul, Fork Media acquires Inuxu Digital Media Tech

Indian digital news of the day - Snapdeal has undertaken a massive brand identity overhaul with a new logo, Fork Media, has acquired a 51% stake in Inuxu Digital Media Technologies, and more

adidas does ‘Impossible is Nothing’ with their new offering ‘Odds’: It’s time for us to get inspired by Adidas’ new campaign conceptualised by Taproot Dentsu along with Isobar and Carat. It’s high time that we start recognising our Indian para-athletes and pay head to their plight. The brand understands that and shows it in a sweet gesture with their new range of shoes.

Ananya Birla launches online home decor platform CuroCarte: KM Birla’s daughter Ananya Birla has launched CuroCarte, an ecommerce platform which offers premium priced home accessories and decor collections and individual items. According to Mint, Svatantra Online Services Pvt Ltd, the parent company, has been set up with an initial investment of Rs 6 crore and look to raise funding in a year. Birla will be the founder and CEO, while Kanupriya Verma the COO.

Liqvd Asia ropes in Dharmesh Shah as NCD: Liqvd Asia has announced the appointment of Dharmesh Shah as national creative director. He moves from FCB Ulka Bengaluru, where he headed creative for the office.

Mahendra Bhagat appointed as the national creative director of FCB Ulka: FCB Ulka Group has announced the appointment of Mahendra Bhagat to the position of national creative director, FCB Ulka. Mahendra will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Mahendra was with JWT Mumbai as vice president and creative head.

Fork Media acquires majority stake in Inuxu: Fork Media, the Mumbai-based advertising technology firm, has acquired a 51% stake in Inuxu Digital Media Technologies, a 3 year old Pune based adtech company for $3 million, reports Economic Times. Fork Media confirmed the acquisition to MediaNama, but did not reveal the financial details of the transaction.

Eros Now has more than 1.1 million paying users at the end of June quarter: Eros Now, the digital streaming service from Eros International, has said that it has 1.1 million unique paying active users at the end of the June quarter (Q1FY17) and has over 49.6 million users registered users across app, WAP and web. The company said that it is looking to get 2 million paid users by the end of FY17 and 5 million users at the end of FY18.

Bajaj rides spirit of ‘brotherhood’, pits Avenger alongside Royal Enfield: Bajaj Auto has launched a film for its cruiser Avenger commemorating ‘Brotherhood Day’, which we learn fell on 11 September. The film was conceptualised by Mullen Lintas.   Set against a long ride, the film features two bikers and opens with a super announcing the day as 11 September, ‘Brotherhood Day’.

Snapdeal undertakes major brand overhaul; unveils new logo: Online marketplace Snapdeal has undertaken a massive brand identity overhaul, its biggest repositioning since pivoting from a deals site six years ago.

Mint turns broadsheet: India’s first compact business newspaper, Mint, has turned broadsheet. The paper, which was launched on the USP of compact Berliner size, sharp news and analyses in 2007, has gone for a complete design and editorial transformation. The broadsheet will give the paper more space to carry editorial and advertising content.

Nestlé India and Project Nanhi Kali join hands to #EducateTheGirlChild: Millions of Indian families even today see girl children as a huge economic burden and deny them education and equal rights. Project Nanhi Kali, a project dedicated to the education of underprivileged kids, has reached out to over 200,000 girls and is educating over 120,000 girls since its inception. Joining hands for this initiative is Nestlé through a stirring film.

UP becomes first state to roll out ‘Twitter Seva’: Uttar Pradesh became the first state in the country on Thursday to roll out the ambitious “Twitter Seva” project, when in one go 122 Twitter handles were unveiled in the state capital.

Micromax integrates its Canvas Fire range smartphones in ‘Lak Hilaade’ music video: Micromax Informatics, announced its latest campaign for its recently launched Canvas Fire smartphone range. The campaign includes Micromax’s partnership with One Digital Entertainment for the product integration of the Canvas Fire range in the music video of the soundtrack ‘Lak Hilaade‘ by singing sensations Manj Musik and Raftaar, also featuring Amy Jackson. The campaign, along with the music video aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers.

IndiaMART launches digital campaign to highlight its unique feature of customization: IndiaMART is all set to launch a new digital ad campaign that highlights its unique value proposition ofoffering customised products to the buyers.

Watch UrbanClap’s maiden TVC #JustLikeFamily: App-based service marketplace, UrbanClap, has launched of its first TVC. The campaign is conceptualised by Publicis Ambience. The company hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

Set Wet releases bumper ads based on trending YouTube themes: Leveraging YouTube’s six-second ad format called “Bumper Ads“, the brand identified high affinity genres and frequently searched terms on Youtube for their TG. Basis this, Set Wet has launched multiple contextually relevant, fun and quirky bumper ads towards driving incremental reach and frequency. The advertisements capturing the brand’s signature jingle “Sada Sexy Raho” will be based on themes that are trending on YouTube.

68% of Indian businesses ready to thrive in a digital world: Microsoft study: Enterprises in Asia are convinced about the need to be data-driven, but not all believe they have the right digital strategy in place, a survey found. About 88% of business leaders in Asia agree that it is important for their businesses to be data-driven for agility.