When SnapDeal Proposed To FreeCharge On Twitter

With the SnapDeal-Freecharge acquisition news on, SnapDeal proposed to FreeCharge on Twitter raising the bar of ongoing brand conversations on the network


It was only yesterday when a judge from the Manhattan Supreme Court allowed a woman to serve divorce papers via Faceboook and today Indian eCommerce giant Snapdeal has sent a proposal via Twitter. Social media is the place where the action is rolling out and Twitter is clearly playing a big role.

Snapdeal has acquired mobile recharge platform Freecharge in a deal that is billed as the largest Indian buy out so far in the consumer Internet space. The company did not disclose the deal size, which according to sources, could be over $400 million in cash and stock. “Together we represent the largest m-commerce company in the country now,” said Kunal Bahl, CEO & Co-founder of Snapdeal.

Rumors have been thick for a while now that Snapdeal was in advanced talks to buy the online mobile recharge platform Freecharge. The deal is also rumored to be larger than Flipkart’s $300 million acquisition of its smaller rival Myntra in May last year.

While the online publishing sites are busy in broadcasting the breaking news and analysts are trying to make sense what this deal means to the Indian eCommerce industry, Snapdeal did something cute. Snapdeal went ahead and proposed to Freecharge – “So will you recharge my life?”

Wwith a blush, Freecharge accepted it stating – “It’s a deal”

Snapdeal is clearly excited with the new found love and associated the new beginning as a #DilKiDeal – the latest campaign the brand has been running to strengthen its brand vision.

The cute Twitter conversation between both brands is now the talking point for Twitteraties.

Brand conversations are enhancing day by day on Twitter. Yesterday we saw Ola Cabs taking a stand on Twitter when  a customer demanded for a Hindu driver. Recently we had witnessed  Sony engaging with Tata Docomo, Godrej Expert and others in a pre-bash holi on Twitter. Flipkart and Amazon fun banter and Zomato roasting Tanmay Bhat, Co-founder of Comedy collective AIB after it posted a joke on Zomato’s new logo only add up to the list.

Brands using Twitter for such meaningful hearty conversations is a welcome change from the insane Twitter contests but it shouldn’t become an everyday activity.