Snapchat Users Can Follow Their Favorite ‘Discover’ Publishers, NHS Better Left Unsaid

Global digital news: Snapchat is working on new plans to boost traffic to the publishers that use its “Discover” platform, NHS in the UK is running “Better Left Unsaid”, a series of commercials connecting with Valentine’s Day.

With a billion views on YouTube, Motor Trend is now building a video paywall: Motor Trend has hit a billion views on YouTube by giving away its content for free. Now it’s changing gears to get some of its viewers to pay.

The Economist’s digital circulation increases by 31%: According to numbers released by the Audited Bureau of Circulation for July-December 2015, The Economist’s digital circulation had a 31 per cent year-on-year increase worldwide.

NHS Better Left Unsaid: NHS in the UK is running “Better Left Unsaid”, a series of commercials connecting with Valentine’s Day, encouraging people to tell their loved ones about their decision to become an organ donor. The three commercials present humorous clangers that just should never be said during a date. Shot in a restaurant setting, the films are a montage of witty, surreal, awkward and laugh out loud funny interactions between couples. Each film ends with the endline: “Share your organ donation decision with a loved one this Valentine’s.”

Spotify Is Playing Musical Matchmaker for Ad Agency Staffers on Valentine’s Day: Spotify is trying to play the role of old-fashioned matchmaker with an extra dash of data this Valentine’s Day. The music-streaming service is doubling as a dating service specifically for people who work at advertising agencies.

OK Go Upside Down & Inside Out: OK Go has released “Upside Down & Inside Out”, a music video filmed in zero gravity on an S7 Airlines plane in Russia. OK Go partnered with Russian airline S7 Airlines, connecting with the airline’s mission of empowering people to chase their dreams. The motto for this project was a lyric from the song: “Gravity’s just a habit.”

Snapchat Wants to Let Users Subscribe to Their Favorite ‘Discover’ Publishers: Snapchat is working on new plans to boost traffic to the publishers that use its “Discover” platform. The company has been telling publishers using Discover that it plans to let its 100 million daily active users subscribe to their favorite channels, which are run by big media brands including Vice, ESPN and CNN.