Clinton Campaign busts out issue ads online, economy first: The Clinton campaign is busting out the issue ads online. The Hillary Victory Fund, the campaign’s joint fundraising group formed with the Democratic National Committee is now exploring a variety of issue-specific themes in its digital ads.
Desperados sprays graffiti on landmarks in vandalism-outlawed Singapore: Desperados seemingly took a risky tactic in a campaign in Singapore by spraying artwork across major landscapes, but all was not as it seemed as it used LED light projections to simulate graffiti. Sapinet Nitro took the brands tag line of #BreakNormal and turned it into an art hack by collaborating with local artists.
Vogue magazine lands on Snapchat Discover as New York Fashion Week kicks off: Vogue has become one of Snapchat’s official ‘Discover’ partners in the US, launching its feed on the app just ahead of New York Fashion week. The magazine’s exclusive debut feature on the messaging app gave fans a sneak peek inside the Malibu home of Australian model Miranda Kerr.
Your Facebook friends can actually cheer you up: A study (conveniently co-written by Facebook) has found that “personal interactions on Facebook can have a major impact on a person’s feelings of well-being and satisfaction with life just as much as getting married or having a baby.”
Dos Equis Introduces Its New ‘Most Interesting Man,’ and He Sure Is Different: Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a “contemporary twist to the legendary character.”
Twitter now has an emoji for every NFL team: Twitter announced today (a day before tomorrow’s NFL season opener) that they made a custom hashtag emoji for every NFL team. There is also a #TNF hashtag for Thursday Night Football that shows the NFL logo on a helmet. Like Twitter’s other emojis, these can be activated by tweeting a certain hashtag.
Virgin Holidays preps ambitious live advert to woo would-be long haul travellers: Virgin Holidays is hoping to widen its consumer net and tempt holidaymakers to book a long-haul trip via an ad that will be shot and live-streamed from 18 different locations around the world. The campaign includes digital out of home posters that will pull in consumers Instagram pictures uploaded with the #SeizeTheHoliday hashtag and social influencers who will live-stream adventurous experiences.
Starbucks stimulates customers, viewers with new film series ‘Upstanders’: Starbucks today unveiled its first-ever original content series called “Upstanders” that it hopes will “inspire Americans to engage in acts of compassion, citizenship and civility.” The coffee giant released ten stories “about ordinary people doing extraordinary things to create positive change in their communities.”
Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone: Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories. Coinciding with the Local Stories pullback, Snapchat has laid off around 15 employees who curated the Local Stories feeds.
Washington Post readies the launch of its new ‘lightning fast’ mobile site: The Washington Post has revealed details of its new “lightning fast” mobile website, which it plans to roll out before the end of the year. The publisher’s new site has been built with the help of Google’s Progressive Web Applications programme and will load mobile webpages in under a second, compared with around three seconds on its current site.