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Snapchat’s Memories opens Stories to pre-produced photos, videos: On Wednesday Snapchat unveiled Moments, a new section in its mobile app that will house saved versions of people’s snaps that could be edited with new text, illustrations and filters then posted publicly or shared privately. Being able to access and republish old snaps is a big deal, considering the app’s reputation for having the memory of a goldfish. But that’s not even Snapchat’s biggest move beyond ephemera.
Twitter Pursues 10 More Live Streaming Deals, Sports to Politics: Twitter said Wednesday that it had debuted its first live stream broadcast, featuring live game play from Wimbledon, but those hoping to see Roger Federer take on Marin Cilic wouldn’t have found the match there.
Instagram begins rolling out Insights, its analytics-based feature, to users: Instagram on Tuesday began rolling out its highly anticipated Insights feature, which provides analytics about a user’s account directly in the app. After discovering he had access to the feature, photographer and writer Jason Vinson put together a detailed overview on Fstoppers. While the feature appears to be fairly straightforward overall, there are a couple of oddities causing some confusion.
Wendy’s Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist: Wendy’s and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain’s summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads.
The Republican National Convention Mobile App Has Livestreaming and a 360-Degree View: Just in time for the Republican National Convention on July 18, the GOP has launched an app for Apple and Android devices that will livestream speeches and broadcast parts of the convention in 360 degrees.
Grey Returns Bronze Lion After Blogger Backfire: Grey Group has decided to return the Bronze Lion it won for a refugee-locating app, I Sea, which Apple pulled from iTunes not long before the prize was awarded at the Cannes festival last month. The agency’s move, announced today, follows a social media storm charging that the app was not real.
Popeyes broadcasts its first Facebook Live on National Fried Chicken Day: Today is apparently National Fried Chicken Day so, naturally, Popeyes is making its first foray on Facebook Live this afternoon. The chicken chain is hosting a “Drive-Thru Bash” on its Facebook page two times today to celebrate the alleged holiday, complete with a set resembling a Popeyes’ drive-thru, a chirpy host asking viewers trivia questions for free food and a DJ.
Destinations From Coast to Coast Are Wooing Young Visitors on Snapchat: The Dallas Convention and Visitors Bureau is launching a paid campaign on Facebook and Twitter to promote the city’s first Snapchat channel. But rather than rolling it out with videos about barbeque and bars, Dallas is going Texas-big—and Texas-bold—with a campaign designed to woo LGBT travelers to the center of a politically conservative state.