Hyundai Preroll Skip Ad: Hyundai is promoting the Elantra’s auto emergency braking system with a preroll Youtube film with a difference. The Hyundai Preroll Skip Ad’s concept evolved out of peoples’ annoyance at pre-roll ads, and their tendency to skip them as soon as they pop up. Inn ocean made the “skip” button a distraction for the driver in their ad too. In “Hyundai Preroll Skip Ad” a persistent driver tries to rid the screen of YouTube’s distracting “skip ad” button. He almost hits a mother and daughter crossing the street, but with the help of Elantra’s auto emergency breaking, his car stops just in time.
IBM announces Watson-powered ads that think: Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct remote brand-related conversations with this expert computer, via free-form text or voice.
Pinterest’s “Pin it” button changes its name internationally: Pinterest’s “Pin It” is no more. The button has changed its name to something a tad more recognizable across the globe: “Save.”This minor change makes a major difference across the board, as the name, the company says, is intended to be a more appropriate word that has a positive connotation globally.
Twitter’s throwing the doors to its pre-roll video ad biz wide open: Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young Turks and Tastemade.
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals: Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program.
Snapchat Now More Popular Than Twitter, Said to Have 150M Daily Users: Snapchat has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter by daily active users.
A new Facebook chatbot could help you find your next job: Since Facebook Messenger opened its doors to developers in April, brands and publishers have unleashed a small army of chatbots. But a new bot lets companies do more than chat to the app’s 900 million users: It can hire them.
Wimbledon inks a three-year deal with Snapchat: The tournament, which kicks off June 27, has inked a three-year deal with the hot messaging platform to have a temporary home in in Snapchat Live section for the U.K., starting this month.
Facebook is killing Notify, its app that sent breaking news notifications: Facebook has pulled the plug on its Notify app after launching it in the App Store just 7 months ago.
Medium acquires Superfeedr: Superfeedr has been acquired by Medium. In many ways, it’s a very natural fit: Medium wants to create the best place to publish, distribute and consume content on the web. Together, we are hoping to keep Medium the company a leader in good industry practices, and Medium the network a place where this conversation can gain even more traction.
Google News starts showing Accelerated Mobile Pages in 6 more countries: Now the app will more quickly load news articles on mobile devices in France, Germany, Italy, Mexico, Russia, and the United Kingdom, Google News product manager Anand Paka wrote in a blog post. Delivering news in languages like French and German through Google News will also take up less data.
Twitter is testing out a Periscope button for select mobile users: Twitter has started testing out a new Periscope button on some mobile users, allowing you to easily start a live Periscope broadcast and tweet it out right from the Twitter app.