With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest: InStyle’s Pinterest audience is increasing by 22 percent year-over-year –it now has 236,000 followers — making it a focal point for InStyle’s digital team, even as the platform’s ability to drive social traffic falls behind both Facebook and Twitter, respectively.
What publishers want Snapchat to fix about Discover: Talk to anyone, and it’s clear that the the mostly young Snapchat audience is less enthusiastic about Discover than big media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day.
Nielsen expands digital campaign measurement to 25 new countries by 2016: Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight new markets globally, with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets.
Jeff Goldblum Spare The Act: Jeff Goldblum’s Spare The Act Laptop, part of the Currys PC WorldChristmas 2015 advertising campaign, has been awarded British Arrows Commercial of the Year. Goldblum gives acting lessons in five commercials, showing people how to respond to receiving disappointing, boring and unimaginative gifts with dignity.
Adobe partners with comScore on digital TV and ad measurement: At Adobe Summit, Adobe and comScore announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors for better media planning and buying.
Publicis launches Sapient Inside to combine tech & creativity: Publicis Groupe, has launched a new initiative, Sapient Inside, designed to bring the best of the Publicis. Sapient platform to Publicis Communications clients, providing them with a significant competitive advantage by connecting brand marketing to digital and enterprise technology. More than ever clients are looking for outstanding creative solutions, but increasingly require that those solutions leverage technology in order to scale their marketing investments effectively.
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub: Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate with the mobile ad network. App publishers using one of the approved third-party platforms will be able to tap FAN’s native ad formats and get access to the demand generated by Facebook’s three million advertisers.
Facebook video metrics add richer day-by-day data: Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid views. Today, even more detail is being added to video metrics, including day-by-day performance.
Impersonated on Facebook? The social network is testing an alert feature: Facebook’s safety team is working to prevent impersonation, enhance security and stop the spread of images that expose victims of abuse.
Persil and Omo Free The Kids: Childhood play is under threat. This is the stark conclusion of Unilever’s new global integrated marketing campaign for laundry products OMO and Persil. The Free The Kids campaign reveals that the majority of children spend as little time outdoors as maximum security prisoners, with one in two spending an hour or less outside per day and one in 10 never playing outdoors.
Snapchat Is Buying Bitstrips, the Company That Turns You Into an Emoji: Snapchat is buying Bitstrips, the company behind the Bitmoji app that lets you create an avatar of yourself to share on social media and over text, according to a source familiar with the deal.