Skybags Woos Youth With Backpacks, Franklin Templeton Presents #TheGoodEMI

Indian digital news - Varun Dhawan, launches new backpack collection for Skybags, Soho Square Mumbai dramatizes and presents SIP as #TheGoodEMI, and more

Skybags woos youth with backpacks: Skybags brand ambassador, Varun Dhawan, launches new backpack collection. The ad campaign, conceptualized by Law & Kenneth | Saatchi & Saatchi, goes live on both TV and digital.

Google spins app to catch cricket fever: Conceptualized by Lowe Lintas, Delhi, two ad films bat for two prime passions of cricket fans – scores and jerseys. The films will be on television and the digital space, during the upcoming T20 Cricket World Cup and IPL 2016.

Set Wet Dares To Change The Way We Look At Deodorant Ads: Marico’s male grooming brand Set Wet, is one such example. The brand has rolled out a campaign to introduce its newly launched deodorant range. Conceptualized by Taproot India, the film features Bollywood star and brand ambassador Ranveer Singh.

Royal Challenge Asks India to #PlayBold This Cricket Season: India is a cricket frenzy nation and the fever is rising high as people are counting days to T20 World Cup. Brands have already begun advertising in order to connect with their target audiences. One such brand is Royal Challenge Sports Drink that has launched an anthem that inspires the nation to #PlayBold.

Sun Pharma Launches Campaign to Promote Pepmelt: Sun Pharma, a leading player in the country’s pharmaceutical industry, has unveiled a digital campaign to promote to promote its newly launched Ayurvedic Digestive Care Product called Pepmelt. It highlights the core attributes of the product.

Roposo’s First Date with The Moody Nation: Roposo, a leading fashion social network and The Moody Nation, a branded content platform have collaborated for a music video titled ‘First Date’ that takes back the audience in to the era of innocent love. The song has been voiced by Sonu Nigam and Jonita Gandhi.

Franklin Templeton Presents SIP as #TheGoodEMI: Conceptualized by Soho Square, Mumbai, the campaign dramatizes this aspect and presents SIP as #TheGoodEMI, which one can look forward to as an investment, not an instalment. The brand claims that its a different way from the ‘Happy families’ or ‘plan for the future’ type of commercials, typical to this category.

LIC Promotes Children Plans with Its New TV Spot: LIC Children’s Plans has launched a campaign to communicate the need for Insurance at every stage of life with the benefits of starting young. The objective is also to indicate the fact that LIC has several Children’s Plans to suit varying needs and budgets. The plans include LIC Jeevan Tarun and LIC Children’s Money Back Plan.

After Gender Bias, Biba Attacks Dowry System Practice in India: In a recent endeavor, Biba, an ethnic wear brand since 1989, launched the second film for its umbrella campaign ‘#ChangeIsBeautiful’. It is a digital film on Dowry-a social iniquity which is still prevalent in our society. The film was launched on the eve of International Women’s day to mark the day and to send out a strong message.