Skore Condoms launches ‘desi’ version of the ‘Champion’ song, #LightUpLoC this Diwali with ASUS India

Indian digital marketing news - Skore has re-created Dwayne Bravo's celebrated 'Champion' song with new lyrics and a quirky video, ASUS India's #LightUpLoC to use interactive 3D to light up the 724-km stretch of the LoC with virtual sky lanterns by this Diwali, and more

Flipkart claims better brand recall than rivals: E-commerce marketplace Flipkart says it has had a better brand recall among customers this festive season than its rivals. According to the Bengaluru-based firm, sales on its platform spiked during rival Amazon’s sale during October 17-20, despite it not running any such campaign or offering extra discount.

Skore Condoms launches ‘desi’ version of the ‘Champion’ song: The condom brand Skore has announced the premiere of Skore Champion song on YouTube featuring West Indies cricketers Dwayne Bravo and Chris Gayle. Bravo and Gayle were recently roped in as brand ambassadors at the launch of Skore’s Champion Series condoms. The brand has re-created Bravo’s celebrated ‘Champion’ song with new lyrics and a quirky, entertaining video.

Discovery joins hands with WWF to protect the tiger: Discovery has entered into a partnership with World Wildlife Fund (WWF) for ‘Project C.A.T.: Conserving Acres for Tigers’ — an initiative to save the tiger. Through the partnership, Discovery will fund and help conserve nearly one million acres of protected habitat in India and Bhutan to protect and increase the tiger population.

#LightUpLoC this Diwali with ASUS India: Cashing in on the patriotic fervour that has gripped the country, ASUS India has launched interactive 3D experience codenamed #LightUpLoC. Launched on the brand’s website, the Diwali campaign intends to use the power of social media to light up the 724-km stretch of the LoC with virtual sky lanterns by this Diwali.

Vidooly launches patent pending AI platform to help create more viral content: Video intelligence startup, Vidooly is now capable of tracking video performance on more than five platforms, including YouTube, Facebook, Twitter, Instagram and Vine. The new platform is powered by a patent pending Artificial intelligence technology which recommends which the type of content has the maximum potential to gain massive viewership and engagement online

Abbott launches ‘The race of possible’ campaign: In a first-of-its kind move, BBH Mumbai has created three live radio spots for Abbott Healthcare Pvt Ltd. The three spots, recorded live across three locations in India, celebrate people who are leading healthier, fuller lives because of Abbott’s breakthrough products and innovations.

Dreams become bigger with Samsung Smart Class: Samsung India unveiled a new television and digital campaign for its citizenship initiative ‘Samsung Smart Class,’ capturing the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.

33 apps per handset, among Indian survey respondents: Google report: Google has released a “Mobile App Marketing Insights: Asia report”, surveying smartphone users and their app behaviour across 10 Asian countries including India, Philippines, Thailand, Malaysia, Vietnam, Singapore, Indonesia, Korea, Japan and China. The release claims that the study surveyed 10,000 users.

Future’s Kosh looks to move oats beyond breakfast: Future Group has rolled out a brand of oats, Kosh, looking to move oats beyond breakfast by promising variety, taste and health. Promoting the same are two films conceptualised by Ogilvy.

Reliance Fresh scripts a caring surprise, ushers in ‘Badi Diwali’: Retail chain Reliance Fresh has rolled out a film ahead of Diwali. Conceptualised by Utopeia, the film illustrates, ‘Dil Bada Toh Diwali Badi. Reliance Fresh layein hain badi Diwali.

VOOT gets Big Boss content, claims over 15M monthly active users: Viacom18’s digital video platform, VOOT has reported more than 10 million app downloads with over 15 million monthly active users across mobile and web since its launch in May 2016. According to the report, viewers spend 40 minutes on an average each day on the platform. Its current shows include library content and VOOT originals.

Maxus bags ACC and Ambuja Cements media duties: Cement maker ACC and Ambuja Cements have awarded their media mandate to Maxus India following a multi-agency pitch process. The two accounts will be handled by the agency’s Mumbai office. The incumbent agency on ACC is DDB Mudra, while the media duties for Ambuja Cements were handled by Omnicom Media.

New method ‘Astroturfing’ can help spot fake Facebook, Twitter posts: Scientists have developed a new method for spotting people who post false reviews, comments or tweets from multiple social media accounts to espouse opinions. Researchers from the University of Texas at San Antonio (UTSA) in the US, describe a statistical method that analyses multiple writing samples – a practice known as ‘astroturfing’.