47% Indians feel they are ‘constantly followed’ by online ads, ShopClues rolls out ‘Itne Kum Mein’

Indian digital news - Online advertising industry in India will need a major rethinking in terms of how should they reach out to consumers says Kantar TNS, ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood, and more

Amazon inks content licensing deal with T-Series: E-commerce giant Amazon has signed a long term content licensing partnership with T-Series for its yet-to-be launched Prime Video service. New releases by T-Series will be streamed within a few weeks of their theatrical release in India, Amazon said in a statement today.

GoQuest ties up with Arré for content syndication and distribution: Arré, a multi-format, multi-genre digital media brand, has tied up with GoQuest, a multi-platform content distribution and syndication boutique cum production house, to distribute and monetise its content.

Terribly Tiny Tales appoints Anshuman Ghosh as CTO: Terribly Tiny Tales (TTT), a company that started telling small stories in 140 characters, recently appointed Anshuman Ghosh as its Chief Technology Officer (CTO). The company, which now tells stories in about 2,000-3,000 characters, has plans to expand into the app space and hence a technology officer made sense. Ghosh will play an important role in making the app. He will be based in Mumbai and is slated to join by mid-October.

Saffolalife’s tips for a healthy heart — Stay active, eat better and be happy: Saffolalife has launched its new Saffolalife World Heart Day campaign with an aim to inspire people to take small steps towards a healthier heart. The brand has coined ‘Chhote kadam – dil ke bade kaam ke’ as a creative idea to drive home the point.

47% Indians feel they are ‘constantly followed’ by online ads: Kantar TNS study: Online advertising industry in India will need a major rethinking in terms of how should they reach out to consumers, as per a new study by global research consultancy Kantar TNS. The study ‘Connected Life‘ reveals that nearly half (47%) of India’s connected consumers feel ‘constantly followed’ by online advertising, according to Connected Life. The research covered over 70,000 consumers.

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale: Flipkart is leaving no stone unturned to ensure the success of its upcoming annual sale, Big Billion Days. Moving away from the tried and tested route of traditional advertising, Flipkart has launched a digital campaign with DentsuWebchutney for the sale. The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt.

Mirum India bags Digital & Social Media duties for Global Citizen India: The Global Education and Leadership Foundation (tGELF) is bringing Global Citizen to India. Mirum India is also developing a dynamic website for this initiative, where citizens have to register for a cause and undertake certain actions which will make them eligible to participate in the draw for the free tickets to the festival.

Stylam Industries hands over digital duties to Liqvd Asia: Liqvd Asia has won the digital mandate Stylam Industries, a Panchkula-based manufacturer and exporter of high pressure laminates, exterior cladding and exterior flooring. The account was a multi-agency pitch.

Grey gets ‘dadis’ to bust contraception myths: On the occasion of World Contraception Day, Grey group India has launched a new social media campaign for ICanHelp.in that focuses on various myths and conceptions surrounding contraception among the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life.

ShopClues rolls out ‘Itne Kum Mein’ TVC: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).

Parenting social network TinyStep raises fresh funding from Flipkart: Bangalore-based WeHive Technologies Pvt. Ltd, which runs parenting social network TinyStep, has raised a fresh round of funding from one of its existing investors, a person privy to the development told VCCircle. The company, according to the person cited above, has raised funding from ecommerce major Flipkart. “Flipkart has put in Rs 10.6 crore ($1.58 million) this time through its Singapore-based subsidiary firm Flipkart Logistics Pvt. Ltd,” he said. Post the deal, the flipkart’s holding in the company has increased to 47.19% stake.