Google has been running ads since the last few weeks asking the user to check out Google Plus for the hashtag #MovieReviewsIndia. I hadn’t bothered to click on the ad, primarily because I don’t watch movies based on critics’ reviews alone. But curiosity got the better of me and I did click on it anyway. The ad leads to a Google Plus stream with a search focus on #MovieReviewsIndia.
The stream throws up a multitude of movie review links on the latest releases in India, be it in Hindi, English or the regional languages like Tamil and Telugu. I was tempted to repost the movie reviews I’ve already published on my blog, when interestingly I found two exciting incentives for sharing my movie reviews on this stream.
The first one is by MissMalini.com – the most popular blog for the latest in Bollywood news, fashion and lifestyle trends – founded by ex VJ Malini Agarwal. One has to post a complete movie review on Google Plus adding the hashtag #MovieReviewsIndia. Also, add a link to Miss Malini Google Plus page. These posts would be considered as contest entries and stand a chance to win big – that is free movie tickets for all weekends of the year. A post on Miss Malini’s blog gives more details on the contest.
The second incentive is from the ZoOm Review Show presented by journalist and film critic, Omar Qureshi on Zoom TV. As a celebration to mark the completion of 200 episodes of the show, viewers of the show have been encouraged to post their movie reviews of the latest releases on Google Plus with the hashtag #MovieReviewsIndia. The best entries will win couple movie tickets for all weekends till the end of the year!
Perhaps, the tech giants will run more promotions like these in a bid to encourage more Indians to use their social network. Lately, Google Plus joined hands with the Ministry of Tourism in a first-of-its-kind photography contest on the social network, as part of the tourism body’s flagship campaign ‘Incredible India’. 3 winners will get a week-long all-expenses paid trip to any location of their choice within India; all one has to do is post their India centric photographs on Google Plus along with the hashtag #IncredibleIndia.
Surely, Google Plus is moving with a plan. There will be more hashtags on the lines of #IncredibleIndia and #MovieReviewsIndia. What do you think?
Image courtesy: Movies-Bollywood.com