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At 24, Gautam Reghunath joined Webchutney now known as Dentsu Webchutney, right after completing his marketing degree at Manchester Business School. His friends decided to join the lucrative financial world…
Influencer marketing has picked up pace in 2017. Last year eMarketer said, “Globally marketers spend $570 million on influencer marketing on Instagram.” Another research from influencer marketing firm Linqia shows…
“Technology alone is not enough – it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.” – Steve Jobs (1955…
The Client Bajaj Allianz Life Insurance Company Ltd is one of India’s leading private Life Insurance companies. Bajaj Allianz has a strong product portfolio and caters to all kinds of…
The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited and Allianz SE, leveraging a fine blend of global expertise and local experience. With a comprehensive…
The Client Cafe TC, a popular restaurant and bar in Delhi NCR, is known for great customer experience. Recently, it underwent a revamp – from Turquoise Cottage to Cafe TC….
In 2011, Mahindra & Mahindra, Indian multinational farm equipment-to-software group embarked on a new brand positioning to project a singular voice for various entities under its umbrella. The group decided…
Twitter that is being run by interim CEO Jack Dorsey isn’t having a good time. First the ongoing user growth problem and now the company’s stock price hitting an all…
Last week Google reported a stellar Q2 2015 earnings for which CFO Ruth Porat credited the growth in YouTube revenues and strength in mobile search. Yesterday, YouTube CEO Susan Wojcicki…
In the age of listicles, are the Gen X and Gen Y interested in consuming news? How can digital first news organizations get the attention of the younger generation? Day three…
When you think about microwaveable glassware, you think of Borosil. But there isn’t much exposure on Borosil products or how it can make the food cooked by you look more…
Liquor firm Pernod Ricard has announced the launch of limited edition of its iconic vodka brand ‘ABSOLUT’ in India. The launch follows its limited edition launch in the mature vodka…
A week after the merger of Flipkart and Myntra moves beyond rumours in to reality, Myntra launched its Android app. You can practically do everything you did on the website…
Today every social network wants its users to be on the platform as long as possible. While Facebook is making its News Feed more intelligent, Twitter has been molding itself…
Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations,…
Facebook is making its web and mobile design seamless. After a recent update to the news feed of personal profile pages, the social networking giant has announced to bring a…
Mia, the range of jewellery for the Indian working woman by Tanishq, one of the largest retail jewellery brand in India from the house of Tata, has launched its co-creation…
Freedom on the Internet is a farfetched idea. The latest Asian country to prove this is Taiwan. The Taiwan Intellectual Property Office (IPO) has recently proposed an amendment to its…
Shopping on Facebook or Facebook Commerce is still not dead! There are startups that are still trying their best to crack it. ENAH a newly launched ethical fashion and lifestyle…
Star India is trying head to toe to become the premium sports entity when it comes to India. The collaboration with ESPN for broadcasting English Premier League and other sports…
