9 Valentine’s Day Campaigns Totally Driven By Awesome Content
Content rules! If we could lay down all the pieces of content floating on the social web, I can safely estimate it to cover our planet 10 times over. But…
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The 20 Sweetest, Craziest, Most Awesome Valentine’s Day GIFs & Visuals
This Valentine’s Day, we saw several brands sharing witty videos to connect with their Facebook fans. Here is another awesome list of Indian brands who shared GIFs and creative visuals…
The 6 Best Women’s Day Videos Created By Indian Brands
Every year and all throughout the year, women form a crucial component of promotional campaigns. So when an occasion like International Women’s Day crops up, brands gear up months in…
Indian Dating Apps Are Breaking Stereotypes Around Valentine’s Day
Valentine’s week has been exciting so far with a bunch of controversies. Indian state Chattisgarh replaced the day with ‘Matru-Pitru Diwas’ or ‘Parents’ Worship Day’, right-wing outfit Akhil Bharat Hindu…
Ferrero Rocher’s Golden Moments For Valentine’s Day Could Add More Shine
It’s the season of love. And as they say in love, every imperfection has something sweet hidden inside it. This Valentine’s Day, Italian chocolate brand Ferrero Rocher has chosen to…
#SayItWithSilk - Cadbury Silk Asks Fans To Make Everyday Stories Special This Valentine’s Day
Love is in the air, Valentine’s day is in less than a week. What special are you going to do for your loved one on this Valentine’s day? Will you…
18 Of The Coolest Indian Social Media Campaigns Of Quarter 1 2013
While social is an evolving medium, the social media space in India is seeing an increase in integrated campaigns that are weaving in relevant social media platforms, that go beyond…
Best Indian digital marketing reads from Lighthouse Insights
How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours: Case study by Cox & Kings and Xebec on the launch of…
Facebook’s Latest News Feed Change Is All About User Interest Content
Last year Facebook, the world’s biggest social networking platform made six big changes to its News Feed. From cutting back on hoaxes to focusing on user preferences to time spent…
How Gifs Help Brands Tell Stories One Frame At A Time
GIF images are not a recent invention but they have become amazingly popular nevertheless thanks to the evergreen ways of using it to narrate a story. Those Graphic Interchange Format…
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How Webenza And Bajaj Allianz Life Insurance Leveraged Content To Educate People On Tax Saving Ways & Captured Leads
The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited and Allianz SE, leveraging a fine blend of global expertise and local experience. With a comprehensive…
How Bajaj Allianz Life Insurance Leveraged Content Marketing Meaningfully To Build Awareness For Its New Schemes During Tax Season
Tax season is a trying time for the working class. It is dreadful to know that after all the hard work you’ve done in the financial year, you will have…
No More Just ‘Twist, Lick, Dunk’, #PlayWithOreo Inspires Playfulness In Oreo Fans
The world’s favourite cookie brand is now getting together its act. In what comes across as a global celebration of the different ways of relishing an Oreo cookie, the brand…
The 11 Best Content Co-Creation Campaigns Of 2014
Brands know the magic of co-creating with the community. Co-creating content makes consumers feel special and engagement more meaningful. Although it comes with its set of challenges and is resource…
Rohit Raj On Whether Content Co-Creation Is The Big Trend In Digital And The Challenges [Video]
“Content co-creation is definitely the next big thing. There are different people with different talents and if we can bring them together and merge them then definitely we are going to produce quality content,”Rohit…
8 Interesting Content Co-Creation Campaigns
The nature of a medium decides the message you send across it. Social media, with its two-way transformation opened up some very creative means for communication. This meant businesses could…
31 Cool Indian Social Media Campaigns Of Quarter 1 2014
The first quarter of 2014 has been an interesting one. We’ve seen a rise in integrated social media campaigns in the country that are run in tandem with traditional mediums…
On Social Media Content Co-Creation Campaigns & Challenges [Experts Speak]
The advent of social media has brought forth a unique contribution to marketing. Conversations with consumers need not be the one-sided one, typical of those laid out by traditional media….
Asian Paints Creates Mime Videos From #Speechless User Tweets
Twitter is an interesting platform both for the consumers as well as the content creators. Ever since the first Twitter engagement campaign that went beyond trending a campaign hashtag to…
How MAXX Mobile Created Buzz For MSD7 [Facebook Case Study]
In order to create buzz about MSD7 Android mobile, MAXX launched a Facebook campaign during the Valentine week. The campaign met it’s desired objective with some great numbers. The case…