The 25 Coolest #EarthDay Visuals Shared By Indian Brands
April 22 is celebrated as Earth Day ever since 1969. Coincidentally, I happened to read that India is going to battle the hottest summer this year. With the country already…
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How #MRFRainDay’s Self Tweeting Smart Cloud Connected With Millennials Of Mumbai
The Regional Meteorological Centre Mumbai declared the onset of monsoon in Mumbai on last Friday. Over the last weekend as the rains hit several parts of Mumbai, Twitter was bursting…
20 Tweets Mocking The #BeefBan In Maharashtra
Enjoying a good steak on a Sunday afternoon has become expensive and tedious now for the people of Maharashtra. Beef lovers will have to travel often to Goa and other…
Maharashtra Govt To Probe AIB Roast For Obscenity. Hypocrisy?
Even All India Bhakchod (AIB), the brain behind the recent social media craze ‘AIB Roast’ knew that it had to happen, considering India is a funny country. The Maharashtra government…
7 Reasons Why You Must Be A Part Of #SMDayPune
June 30th, also known as Social Media Day (#SMDay) is an annual global event coined by the international online publication, Mashable, as a way to recognize digital revolution. This year…
Agenda For #SMDayPune
Social Media is no more a surprise; we have read and lived through enough stories that speak about the power the medium has. In fact Lighthouse Insights (LI) emerged because…
#MRFRainDay Campaign Goes Social This Year, Predict Rain To Win Big
“The monsoon is coming from the west. Get onto MRF and you’ll be at rest.” The MRF Rain Day campaign by MRF tyres has been predicting rains for the past…
Maharashtra Government Wants To Regulate Social Media, Take Action Against Those Who Post & Like Objectionable Posts On Facebook
The Maharashtra Government is under pressure to deliver and restore normalcy in Pune, a city under the dark clouds of communal tensions. Matters get tricky with the state elections due…
After The Weekend Pune Tensions Maharashtra Gov Wants Facebook To Build A System To Trace Culprits
In a recent development the state government of Maharashtra wants Facebook to help the cyber security experts to catch culprits who are creating tensions in the society. Reported by TNN, the…
Shobhaa De’s Tweet On Mumbai And Maharashtra Gets Acidic Response From Politicians
Satire is not appreciated in our country and not in the least from your Twitter account. The Indian columnist and novelist Shobhaa De got a recent taste of it. Not…
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Narendra Modi Asks The BJP Maharashtra Cell To Get 48 Lakh Social Media Ids. But How Rational Is It?
Name one Indian politician who gets social media? On an average you would have a consensus on The Gujarat CM and the BJP’s Prime Ministerial candidate, Narendra Modi. It is…
Regional Parties Of Maharashtra Join Social Media But Are Yet To Take Off
Will joining forces with social media in the eleventh hour work? I don’t think so but Indian politicians apparently believe so. According to a story published by The Economic Times, regional…
Shaheen Dadha’s Facebook Page Hacked And Maharashtra CM Takes Action
If you are wondering who is Shaheen Dadha then she is the same girl who has been in the news for posting a Facebook status update against the ‘bandh’ following…
Nestlé First 1000 Days: Creating A Healthier Generation Using Facebook
Here we dig in to see what is Nestlé First 1000 Days and why this Facebook community is the most engaged one. I got to know about the Nestlé First…
Bajaj Allianz’s ongoing love for plank
I grew up in a small town in Haldia, WestBengal. Located on the banks of the Haldi river, the industrial town had one decent and two shady theaters. Affording a 10 rupees movie…
Indian politicians won’t mind Twitter’s ban on political ads
“There is no right or wrong, only thinking makes it so.” First, it was Adam Neumann and then Mark Zuckerberg who was completely peeled off by the US Media. However,…
Royal Enfield #REGear - celebrating the spirit of motorcycling way of life
In 2007, I got a chance to experience my first cultural shock in London. Pub hopping and sight seeing kept me busy after work hours, which is also the time I…
Stayfree Stay Ahead helpline - How Johnson & Johnson created an engaging mobile platform to drive menstrual education
The Brand Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
9 Creative social cause marketing campaigns of 2016
Cause marketing campaigns often pose unique challenges for brands. On the one hand, the brand needs to be authentic to the core, straying away from mere lip service, and on…
Digital Art VRe – A virtual reality content production agency working with tourism, education and real estate
2 years ago, Facebook CEO Mark Zuckerberg announced - Facebook has acquired Oculus VR, the leader in virtual reality technology. Earlier this year he unveiled his 10-year roadmap, with a…