Displaying results 1 - 20 of 117 results
According to Regalix B2B Marketers 2016 report, marketers expect content marketing and marketing automation to have the most impact on business in 2016. Content marketing will drive B2B in 2016….
Increase in revenue (69%) and increase in leads generated (68%) topped the list of marketing objectives accomplished in 2015, as chosen by marketers in our study. They continue to be…
After the successful execution of LI Digital Marketing Campaign Awards 2015, we have decided to extend the entry submission date for the B2B awards. The last date for submissions now is…
1. Lego rolls out a bearded, stay-at-home dad figurine: Lego is getting a father figure. The toy company is rolling out a stay-at-home dad figurine — complete with jeans, a…
Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon…
Business to Business (B2B) plays second fiddle when we discuss about Digital Marketing campaigns, the glamour stays with Business to Consumer (B2C) companies. This is why we will often see, from…
1. Moby Group launches youth digital content portal 101India: Moby Group, a Dubai based media and entertainment company, has launched 101India.com, an online youth targeted content portal with videos, photo…
“Last year,we asked B2B marketers for the first time whether they had a documented content marketing strategy, and not even half (44%) said yes. That left us wondering whether the…
Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester…
Frrole – the Bangalore based social intelligence startup which is mining insights from Twitter data finds its roots in Punjab. The word which means ‘serendipitous discovery’ in Punjabi was coined…
“Analysis paralysis is rampant in the social and digital world and WAT’s analytics wing is not into that business,” adds Rajiv Dingra, Founder and CEO at WAT Consult, while sharing…
Seaspan Ship Management Ltd., the largest independent containership owners in the world, is using Facebook to showcase its culture and influence youngsters to join them. The effectiveness of the world’s largest…
Genex Logistics, a logistics solutions provider is a year old start-up. Out of the many challenges that lay in the path of start-ups, ‘branding’ forms a vital deciding factor to…
Jeff Weiner needs no introduction today but for the record he is the CEO of the world’s most popular and biggest professional network LinkedIn, with 150M+ users globally and 100M+ unique users…
The ballroom of Grand Hyatt was set for an enlightening day with glittering lights and peppy music. Men dressed up in the best of corporate attire and ladies were nonetheless…
B2B SaaS businesses work along the conversion funnel. The more topped up they are the better chance of converting more people to paid conversions. If traffic decreases, so do conversions….
Editor’s Note: This is an exclusive guest post by Shweta Ayare, Head – Media Spends, Gozoop. The views expressed in this post are the author’s personal views. For any marketer looking at b2b…
1. Tata Coffee Grand’s Badass Granny All Set To Disrupt Coffee Advertising: No promises, no preaching, only demanding. A saree-clad hip-hopper bling bling Granny is the new face and voice…
Gatorade expands into digital fitness with smart-cap bottle design: The global market for wearable fitness technology is estimated to reach $12.44 billion by 2022, a trend that isn’t missed by…
1. 24 Interesting Visuals Shared By Brands On Women’s Day: Curated creative visuals celebrating Women’s Day from 24 Indian brands on social media. Read more here. 2. 10 Inspiring Women’s…
