8 Times Indian Brands Leveraged Real Life Achievers To Tell A Memorable Story In 2015
Real life stories find a better connect in these virtually connected times we live in. Gone are the days when a Bollywood star or a cricketer became the face of…
Latest search results for: LI Digital awards
Displaying results 61 - 80 of 129 results
Can Chamki Do What Gondappa Did For Lifebuoy’s #HelpAChildReach5
Hindustan Unilever’s 2013 award-winning campaign for Lifebuoy ‘Help a Child Reach 5’ is out with the next in the series. An active proponent of handwashing with soap, Lifebuoy had kickstarted…
Ambuja Cement’s The Great Khali Ad Gets The Brand Talking On Social Media
As per the India Brand Equity Foundation research report dated August 18, 2015, India’s cement demand is expected to reach 550-600 million tonnes per annum (MTPA) by 2025. To meet…
What Lies Ahead For Namrata Balwani As Digital Head At OgilvyOne Delhi
You are known for the decisions you take in your life and some are tough. One of them is moving ahead of what you have built for more than a…
What Lies Ahead Navin Kansal As NCD, Indigo Consulting
Navin Kansal is a familiar name in the Indian agency world, specially for his contribution in the creative field. The Mumbai man has been a Creative Director with over 18…
5 Best Real Life Stories That Brought Alive The Brand Message
In a country obsessed with its celebrities and willing to go to any depths to feel closer to them, brands and political parties have often roped in celebrities to endorse…
With Real Stories Johnson Tiles’ #RedRampProject Creates Awareness For Disable-Friendly Public Places
India has over 10 million physically challenged people - those who move about in wheelchairs or on crutches. Most live normal lives, except when it comes to accessing basic public…
Sheran Mehra Talks About Why Chilli Paneer Is A Clutter Breaking & Innovative Campaign In BFSI
Last September, DBS Bank India, one of Asia’s leading financial services group embarked on a digital storytelling route to build brand awareness. It did what nobody had thought of in…
[Expert Opinion] The Good And Bad Of Big Digital Agencies Outsourcing To Small Ones
A year back when I was interviewing a social media startup for their interesting work, the founder informed me that while all the hard work was done by them, they couldn’t own…
#ClingOnToTheCup: Castrol Cricket Brings Fans Virtually Closer To The ICC World Cup 2015
Castrol - the worldwide producers and marketers of synthetic and conventional motor oil and lubricants - has a strong association with cricket in India. The Performance Partner of the ICC World…
POPULAR
10 Cheeky Posters About A Typical Client, A Digital Agency Visualizes #ClientsInBed
Digital agency folks are usually at daggers drawn with clients. Complaints never end but both can’t survive without the other. Ask any agency its biggest challenge and they are quick…
Sorry Idea, Twitterverse Do Not Believe ‘IIN’ Is The Greatest Place To Learn
December 2014 has been a great month for Idea Cellular, the third largest domestic carrier by subscriber base. The Aditya Birla Group telco added maximum number of subscribers in December,…
Twitter Amplify - Twitter’s New Revenue Source In India Launched. What’s In There For Marketers?
TV and Twitter are bonding well. Twitter was a clear winner in the recently concluded Football World Cup 2014. The 140 character network received more than 672 million tweets related…
From Death Bed To Inspiring People For A Better Society – A Real Life Hero’s Journey So Far
“Hard times don’t create heroes. It is during the hard times when the ‘hero’ within us is revealed.” - Bob Riley Last weekend, I happened to meet one such hero…
How Seven Year Old Canvera Is Disrupting The Online Photography Space With Its Tech Innovations
Weddings in India are larger than life; they are a celebration of life itself. No matter what your standard of living, marriages are very special in the Indian society and are…
Blink Wins At 2014 Webby Awards For KFC [email protected] Augmented Reality App
It’s another win for the Indian social media space. At the recently announced Webby Awards 2014, Mumbai based digital agency, Blink won for its augmented reality app ‘KFC [email protected]’ under…
FoxyMoron Wins At Facebook Studio Awards 2014 For Femina #MadeByYou Campaign
FoxyMoron is the only Indian agency to win at the 2014 Facebook Studio Awards. The agency won a bronze for the campaign - ‘Made By You’ for Femina magazine. Back…
How The MTS Digital Pujo Awards Reached 8M+ On Social Media And Increased Sales By 9% From West Bengal [Case Study]
Durga Pujo is the most awaited festival in West Bengal, almost every Bengali worth his rasogulla awaits the arrival of the goddess every year and makes the most of the…
The Journey Of Klip From A Wish Listing Site To A Social Discovery And Commerce Platform
Shopping is a fun activity and inherently a social behavior. Embedding commerce in social is the way ahead but it isn’t easy. Mumbai based Klip is a startup that has…
Digivaasi Wins The One Show Interactive Awards For Best Use of Social Media For Pepsi Tweet20
Do you think Indian social media campaigns don’t match the international campaigns then think again? The One Club, an American non-profit organization that recognizes and promotes excellence in advertising has…