Always’ New #LikeAGirl Campaign Looking To Bust Stereotypes Via Girl Emojis
Emojis are the new communication tools of the millennial generation. Whatever needs to be said in so many words, can be now expressed in one little emoji. It’s quick, it’s…
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[Free Download] 43 Best Indian Digital Marketing Case Studies Of 2015
The second edition of Lighthouse Insights digital marketing case studies eBook is here and it gives us immense joy to share it with you. This year the joy is bigger…
Radical Bytes By Prashant Kohli - Digital Campaigns That Challenge The Ordinary
Editor’s Note: Prashant Kohli, a creative soul and Head of brand strategy at The Glitch starts a bi-monthly column at LI with an intention to share his thoughts about global digital…
2016 Top 10 Trends For Digital Agency Ecosystem - Deepankar Kapoor
Editor’s Note: The article was first posted on LinkedIn Pulse by Deepankar Kapoor, Director of Digital Strategy, Havas Media. Lighthouse Insights is re-posting it. The views presented in this article are the cumulative analysis…
How The Glitch Achieved High Engagement Rates For PUMA During The World Cup With #SillyPoint
The Client PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of…
How MEC Global’s #WhatsNewThisDiwali For Citibank Saw The Highest Ever Monthly Credit Cards Spends Volume During Diwali
The Client Committed to India for over 110 years, Citibank N.A., India takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence…
How RepIndia’s #SaluteSelfie Campaign For Reliance Group Dominated The Independence Day Conversations
The Client Founded by the late Shri Dhirubhai Ambani (1932-2002), the Reliance Group has a leading presence across telecommunications, power, financial services, infrastructure, media and entertainment and health care. Through different…
Marketers’ Challenges For Digital Media Buying & Their Solutions - Shweta Ayare
Editor’s Note: This is an exclusive guest post by Shweta Ayare, Head - Media Spends, Gozoop. The views expressed in this post are the author’s personal views. Of all the challenges faced by…
How Infosys Built Brand Awareness During ATP World Tour By Sharing Live Tweets With Key Data Insights
The Client Infosys is a global leader in consulting, technology, and outsourcing and next-generation services. We enable clients in more than 50 countries to outperform the competition and stay ahead…
How Gozoop’s #ShareTheJoy For Dell India Leveraged The Festive Spirit To Reach Out To Over 45.7 M Digital Users
The Client Dell India - Incorporated as Dell Computer India Pvt Ltd. in Bangalore in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the…
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Content Marketing Will Drive B2B Digital Marketing In 2016
Business to Business or B2B has always been looked upon as boring and uncool in comparison to Business to Consumer or B2C. Things are changing fast in fact, very soon…
How Digital Republik Generated Leads And Built An Online Soccer Community For Soccer Connections
The Client PSL India P. Ltd. is a Mumbai headquartered Grassroots, soccer development company, operating two brands - ‘Soccer Connections’ & ‘Just-For-Kicks’ across 140 Schools in 4 cities in India….
Digital Will Become The Glue That Will Hold All Brand Actions Together - S Yesudas
Editor’s Note: At LI we are inviting some of the best digital marketing minds of the country to share their opinion on how the market and the different facets will evolve or…
How Chilli Paneer 2 Reached Out To 260K+ Unique Visitors & Helped Build Brand Awareness For DBS India
The Client DBS Bank, headquartered and listed in Singapore, is one of the leading financial services group in Asia. It is a market leader in Singapore with a customer base…
Five Digital Trends That Are Unlikely To Change In India In 2016 - Ashwath Ganesan
Editor’s Note: At LI we are inviting some of the best digital marketing minds of the country to share their opinion on how the market and the different facets will evolve or…
A 5-Point Digital Marketing Trends Wishlist From Mitchelle Carvalho For 2016
Editor’s Note: We are half way through the first month of 2016, budgets will be rolled out soon, a perfect time to know the wishlist of folks from the industry –…
Changing Behavior Of Media Buying A Digital Market In 2016 - Vikram Gupta
Editor’s Note: At LI we are inviting some of the best digital marketing minds of the country to share their opinion on how the market and the different facets will evolve or…
Why PR Must Play The Long Game For Digital, But Quickly - Paarul Chand
Editor’s Note: At LI we are inviting some of the best digital marketing minds of the country to share their opinion on how the market has evolved and the different facets that…
How Flying Cursor’s ‘Go Gusto Rides’ Campaign Reached Out To 4 M Digital Users For Mahindra Gusto
The Client Launched in September 2014 by Mahindra Two Wheelers Limited (MTWL), the Mahindra Gusto is the first global scooter from the MTWL stable. The 110 cc scooter is packed…
18 Cool Digital Marketing Campaigns Of Quarter 4, 2015
Following a memorable first quarter marked with the ICC Cricket World Cup and heavy investments in digital content marketing, we witnessed an exciting second quarter, marked with the Indian Premier…