100 Days Of #MarsMission In 15 Tweets

Big day for the country, India’s mission to Mars is successful. Indian Space Research Organization’s (ISRO) most ambitious mission till date, the Mangalyaan (Mars Orbiter Mission probe) entered the red…

Day Two At #watsummit

Panel 5: Socialization of the Web From a heavy dose at day 1, we started off day 2 at the WATSummit still trying to figure out – is it the…

Brands and Vir Das Netflix Special

If you want to experience India you will have to taste our country. The first thing any non-Indian or even Indians should taste is Chyawanprash, according to Vir Das. For…

How TikTok should help Indian creators make money

Have you seen the video of India’s smoothest airwalker? https://twitter.com/pokershash/status/1216179544014479360 Meet the latest TikTok star Yuvraj Singh aka Baba Jackson who became an overnight success after his dance video went…

Why brands need to think like publishers

A popular Indian fashion e-commerce brand shared a neat brief - “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…

A Brief History Of B2C & B2B Content Marketing

This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream. But, this…