Savlon Swasth India Mission unveiled on Children’s Day, McDowell’s crafts a new #MadeByFriends yaari film

Indian digital marketing news - Savlon, ITC’s hygiene brand aims to encourage behavioural change towards washing hands amongst children, McDowell’s No.1 Soda has launched a new 'No.1 yaari' story, and more

Vh1 undergoes brand refresh: Viacom18’s music channel Vh1 is all set to undergo a brand refresh with cutting edge international and original content. The redefined Vh1 affirms the channel’s position as India’s go-to destination for not only international music but music, entertainment and pop culture. The channel will for the first time bring alive engaging original programming like ‘Vh1 Inside access with Miss Malini’ and ‘Vh1 India Diaries’.

The Ken raises funding from Vijay Shekhar Sharma: The Ken, a subscription based online media publication, has raised an undisclosed amount of funding from Paytm Founder Vijay Shekhar Sharma, which it disclosed as a footnote to a story today. Rohin Dharmakumar, co-founder at The Ken, speaking to MediaNama, said that the publications policy is to disclose investor names as and when they do a story where disclosures are necessary. 

Savlon Swasth India Mission unveiled on Children’s Day: Savlon, ITC’s hygiene brand, has unveiled Savlon Swasth India Mission, a programme designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools, in line with Savlon Swasth India’s proposition of ‘Healthier Kids, Stronger.’

Droom takes animated route, urges vehicle sellers and buyers not to become ‘bakras’: Droom, a portal for buying and selling two-wheelers, cars, planes, and hoverboards, has rolled out a service to valuate these goods. The service is called ‘Orange Book Value’ (OBV) and a campaign conceptualised by Contract Advertising has been rolled out for the same. Three videos feature an animated lion which explains to viewers how OBV works.

McDowell’s crafts a new ‘No.1 yaari’ story, #MadeByFriends: McDowell’s No.1 Soda has launched another film on its ‘Yaari’ (Friendship) platform. The campaign has been conceptualised by DDB Mudra. A 30-second edit of the two-minute film will air on television.

Tonic Media wins digital duties for Spherehot: Following a multi-agency pitch, Tonic recently bagged the digital mandate for Spherehot. Tonic Media will be developing the brand’s digital communication strategy, creative and media duties, as well as manage its brand’s social media presence.