A country’s future lies in the hands of the younger generation. If the preceding statement is to believed then India is not at all in safe hands. 48% of Indian children under 5 are malnourished says “Save the Children India” NGO. To make things worse, the recent budget produced by the Indian Government has only increased 0.2% in the outlays for child specific schemes. ((As stated in the Save the Children India website)) Nevertheless the NGO, which is running a campaign for an increase in the healthcare budget, is not disappointed at all. It is spreading the word by using the powers of social media to the maximum. The NGO has developed an amazing presence on Facebook, Twitter and Google Plus and doing its best to reach out far.
Save The Children India Facebook Engagement :
The NGO, which is trying to create a better world for children so that every child attains the right to survival, protection and development, has a community of more than 73,300 fans. The page has built three very interesting apps that need a mention here.
1. Save the Child: I believe this must have been the old landing page. The page needs to be liked for more information to be revealed. Once you have liked the page, the app just does the basic thing of saying a thank you and provides you with a hyperlink directing you to the Facebook wall. I wonder if the team is thinking of showing some of the recent achievements of the NGO related to this campaign. By doing this, you are giving the fan a reason to come to your wall and engage with you.
2. No Child Born to Die: It is a pledge where the page is asking you to show your support to the campaign. The support is required so that the Government increases spending on public healthcare to 5% of the GDP. The app also allows you to spread the word by inviting your friends on Facebook. A much required option for spreading the initiative on Facebook.
3. Donate: Is an app that asks fans to support the initiative by making donations. If you click on the app, there is a circled section that directs you to the website payment section. Once you are on the website, you can make the desired donation for supporting the initiative.
Twitter and Google Plus presence:
Apart from Facebook, “Save the Children India” has a presence on Twitter and Google Plus page too. However it is really disappointing to see the Twitter and Google Plus page. The Twitter community, which has more than 700 followers, has not been updated after 15th Feb and the Google Plus page more or less has the same story. An important lesson to be learnt here is that having multiple presence is good but then you should be ready to manage it as well as drive engagement from it. It’s always better to start small and grow big on social media. Besides this I am surprised to see why a Blog is missing from all the social media presence that the campaign has. I have always believed that a Blog can drive wonders if one is seriously thinking about it.
Nevertheless, the Facebook initiative is quite commendable and far better than the “Earth Hour India” campaign that we had reviewed recently. Save the Children India campaign is far more engaging and updated unlike the Earth Hour India that was running the same 2011 campaigns in 2012. I wonder if Earth Hour India was really serious in creating engagement in the community and not just increase the fan count with the constant display of Facebook ads. I wish that Save the Children India NGO carries on the good work and hopefully revives the Twitter page too.
And if you would love to support this initiative, then head straight to the Facebook page that is full of recent updates. One of them is the upcoming performance by street children of Delhi on the occasion International Day of Street Children on April 12th, 2012.