Maruti Innovates on Digital to promote New Baleno: NEXA by Maruti Suzuki, welcomed its newly-launched premium hatchback Baleno with a never seen before digital campaign. The campaign was a huge hit amongst the digital users and also created a buzz across various social media platforms for its innovative and creative online presence.
Pond’s Men Seeks Celebs Help to Connect to Its TG: Pond’s Men, a Hindustan Unilever brand, has rolled out a campaign featuring bollywood star Varun Dhawan and Baichung Bhutia. The film, which has been made in collaboration with Jack in the Box Worldwide, aims for stronger brand connect with celebrities highlighting the key benefits of the product.
Satbir Singh takes entrepreneurial plunge, sets up ad agency ‘Thinkstr’: Another senior creative professional has gone the entrepreneurial way. Satbir Singh, who quit FCB Ulka as its Chief Creative Officer last month, has just announced the launch of his own advertising agency, ‘Thinkstr’. Singh confirmed the news to BestMediaInfo.com.
LinkedIn appoints Akshay Kothari country manager: LinkedIn has announced the appointment of Akshay Kothari as country manager for India, effective immediately.
IAMAI appoints FreeCharge’s Kunal Shah as chairman: The Internet and Mobile Association of India (IAMAI) has named Kunal Shah, co-founder and CEO of FreeCharge as the new chairman of IAMAI. The move comes following Nishant Rao’s move to join Freshdesk as the global chief operating officer, from Linkedin.
Mindshare appoints Kevin Rooney as Chief Growth Officer for Asia Pacific: Mindshare APAC has appointed Kevin Rooney as Chief Growth Officer, Mindshare Asia Pacific. He takes on this new role in addition to his current position as Managing Director, m/six Asia Pacific, the group’s boutique agency, which has seen rapid growth since opening their doors in 2013.
86% brands will use influencer marketing in 2016: Blogmint’s Influencer Marketing Outlook: According to Blogmint’s Influencer Marketing Outlook 2016, 86 per cent of marketers will integrate influencer marketing as part of their marketing mix in 2016.
Center Fruit gets funny – Bollywood style: Perfetti Van Melle has released a new campaign for Center Fruit which says ‘Center Fruit Endless’. The delicious striped gum in strawberry mix flavour promises to deliver a long-lasting fruit flavour. The launch is supported by a campaign conceptualised by O&M.
Hamdard Rogan Badam Shirin shows how to “expect more”: Health & wellness company Hamdard Laboratories has launched a new campaign for its Hamdard Rogan Badam Shirin brand. Conceptualised by L&K Saatchi & Saatchi, the 360 degree campaign will be showcased across TV, Print, Outdoor and online media.
Social media & e-mail marketing top preferred channels for Indian marketers in 2016: Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a study shows. The study by Octane Research shows that Social Media (66 per cent) topped the list of marketing activities planned for 2016.