Maggi goes back to “Mummy Bhook Lagi Hai” and “Bas Do Minute”: Maggi is back, and so are the kids. Yes, the two little kids (brother and sister), who in the ’80s and ’90s returned hungry from school to the quintessential ‘Maggi Mother’ draped in a yellow sari and her ‘Bas Do Minute’ magic, are back all grown-up, in a new ad for the brand.
AajTak uses black and white humour to reinforce brand identity as an eye-opener: AajTak, one of the leading Hindi news channels in India, has released a series of television commercials to reinforce its brand identity as a channel of news breaks and eye-opening exposés.
Sapient unveils its new campaign–‘Troublemakers’: Sapient, part of Publicis, has launched the campaign ‘Troublemakers’, which is a hunt for rare breed of extraordinary minds that are not afraid to break boundaries in digital innovation and transformation.
Arre.co.in launches its first digital series: Arré sci-fi series, ‘A.I.SHA’, launchedin association with Gillette India, premieres on April 9 on www.arre.co.in and Facebook and will soon be launched on YouTube too.
Zivame lures shy women to that perfect lingerie store, beyond prying eyes: Two ad films, conceptualized by Famous Innovations for the online lingerie store, use a time-tested tactic of taking the viewer into confidence about a secret good deal.
Deepali Shirali joins Interbrand India as creative director: Interbrand India has announced the appointment of Deepali Shirali as creative director. In her new role, she will report to Ashish Mishra, managing director, Interbrand India.
Housing.com launches first TV spot: A year after executing the high decibel outdoor campaign Look Up, the real-estate portal Housing.com has launched its first television spot. Executed by Propaganda India, the ad debuts during this year’s IPL tournament with the aim to create an emotional connect with the consumer.
C1X India bags MyTaxiIndia’s digital mandate: Class One Exchange (C1X) has won the digital media mandate for MyTaxiIndia, an upcoming platform for online car bookings for outstation rides. The agency’s new mandate is to craft the online media buying strategies for the platform and drive the performance side of the business for web and apps.
Rohit Gandhi appointed as Editor-in-Chief of DNA: Zee Media Corporation Limited (ZMCL) has announced that Rohit Gandhi, Editor-in-chief, WION (ZMCL’s English News Channel), will additionally take over the role of Editor-in-Chief of DNA, its English mainline daily.
Vivo Mobile India signs up Ranveer Singh as its brand ambassador: Vivo Mobile India, who recently launched its new V series smarrtphones has roped in actor Ranveer Singh as its brand ambassador.
Indian Express to charge international readers for online access to content: The Indian Express Group is set to become the first legacy media house in the country to charge readers for online access to its content. The Indian Express Online Media (Pvt) Ltd, the online arm of The Indian Express (Pvt) Ltd, is in the process of formalising its paywall strategy. The paywall, however, is being mulled only for readers outside India.