Sanjay Gupta joins Urban Ladder as CMO: Urban Ladder has announced the appointment of Sanjay Gupta as chief marketing officer. He joins the online furniture player from Marico, where he was head marketing – wellness and youth.
Rebirth of INS Vikrant: Bajaj Auto & Leo Burnett script a mega project: To keep alive the memory of INS Vikrant, Bajaj Auto decided to revolutionise the commuter bike segment with the launch of its new bike, Bajaj V. Unlike any other bike available in the market, it is forged from invincible metal from India’s war hero, INS Vikrant. The bike is a reminder of the warrior spirit of India’s first aircraft carrier even after it was decommissioned.
‘Catch Hing’ adds dash of ‘tadka’: Catch, one of the most popular salt & spice brands, has launched this week a new TVC for Catch Hing – one of the fastest growing segments in the spices industry. India has a long tradition of using Hing (asafetida) in cooking, be it as a flavor enhancer or for tempering. Most prominently, it is used as a final flourish ‘the tadka’ for dal dishes and is a key ingredient for it giving aroma, flavour and taste.