Sandeep Amar joins as CEO of Indian Express Digital: Sandeep Amar has joined as the CEO of Indian Express Digital (IE Digital Media services), MediaNama has learned. Amar joins from India.com, where he had only recently been appointed CEO, in February this year.
AskmePay says it’s the ‘Baap of all pay apps’: India’s leading consumer internet company Askme recently launched a campaign ‘Baap of all pay apps’ for its e-wallet app AskmePay. In a campaign featuring Ranbir Kapoor, the film shows how payments can be made using the Askme network.
BBH India’s ‘Right to write’ campaign for CRY: BBH India launched its ‘Right to Write’ digital campaign for CRY America’s projects in India to motivate children to school and complete their education.
175 million Indians to shop online by 2020: Report: E-tailing will become a substantial channel for the organised retail sector, contributing as much as 25% of its total sales in by 2020 and reaching $60 billion in gross merchandising value, a report said here on Tuesday.
Ulka Chauhan joins Rediffusion Y&R: Rediffusion Y&R has appointed Ulka Chauhan as Vice-President, New Business Development & Strategic Planning. She will be working closely with Dhunji S Wadia, President, Rediffusion Y&R.
Ad-tech venture Machadalo gets $175K: Hyperlocal advertising technology platform Machadalo.com, which is run by Mumbai-based Vijaikirti Technologies Pvt Ltd, has raised $175,000 (Rs 1.17 crore) in a seed round of funding from a group of angel investors, a top company executive told Techcircle.in.
Publicis Groupe’s iStrat to merge with Leo Burnett’s digital agency Indigo Consulting: Publicis iStrat, a digital agency acquired by the Publicis Groupe in 2012, is merging with Leo Burnett India’s Indigo Consulting. The latter is a Mumbai-based digital agency of the Leo Burnett India. The new entity is to be rebranded as Indigo iStrat and will be headed by Harshad Hardikar, chief operating officer at Indigo Consulting.
Motivator extends its operations to Chennai: Motivator has extended its services in the southern market by launching its operations in Chennai. It is GroupM’s fastest growing agency (in the last three years) as per RECMA 2015. The expansion is expected to add a business of over Rs 100 crore for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With an aim of solving business and marketing challenges, the agency further plans to set up a data, science and tech lab in the city that will focus on building frameworks for data applications.
With IPL 9, cricket just got bigger on Facebook and Instagram: IPL 9 registers 360 million interactions and over 140 million video views on Facebook. Virat Kohli was the most talked about player and the newest team, Gujarat Lions was the most talked about team this season.