The new messaging app to make noise in the market comes from Samsung. ChatON, the instant messaging service from Samsung, now has a global subscriber base of over 100 million users, according to NDTV Gadgets, which also said it plans to add 13 regional languages to the app in India by year-end.
ChatOn was launched August last year, and it recently added support for Microsoft’s Windows Phone platform, making it available on all four of the smartphone industry’s most prominent operating systems. The mobile messaging service allows user to send text, images and video clips between Samsung’s range of Android and Bada smartphones, as well as rival platforms.
Sharing more about users, the company informed that it has been enjoying steady growth in regions including India, China and the United States, while the app is also gaining popularity in Europe and the Middle East.
One of the major reasons of popularity for ChatON app in India is due to the fact that it supports 10 regional dialects and the company has plans to support 13 more dialects by the end of 2013. Similarly adding local features like the Ramadan Anicon have helped boost ChatON’s popularity in the Middle East. As of now, the ChatON service supports 63 languages in major countries around the globe.
The messaging apps in the country are already in a crowded space. With WhatsApp leading the way, we have got local players like Hike and then there are new entrants like LINE along with WeChat India.
Recently while introducing the Voice Messaging feature, WhatsApp had revealed that the app is up from 250 million to 300 million active users. Besides this, the app – also the most popular messaging app in India – has revealed that the country contributes 20 million monthly active users. WeChat which has a strong presence in India too had also revealed that the Chinesse messaging app has more than 100 million overseas users.
Revealing ChatON India numbers would be a great thing going further but it won’t be having an easy route with the dominance of existing and bigger players.