Samsung Mobile India Blends Fun With Awareness With #GalaxyS4Riddle

Samsung Mobile India's Twitter contest hashtagged #GalaxyS4Riddle invited participants to decode 9 anagrams correctly to win the Galaxy S4, where the anagrams were S4's features.

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Contests on Twitter are getting innovative these days. The most recent one by Samsung Mobile India was experienced yesterday as it trended at the top on Twitter. The contest hashtagged ‘#GalaxyS4Riddle’ invited participants to decode anagrams (words or phrases with rearranged letters) to stand a chance to win the Samsung Galaxy S4. Interestingly, these anagrams formed the newly released Galaxy S4’s features.

#GalaxyS4Riddle Twitter anagram contest

As a part of ‘#GalaxyS4Riddle’ contest, Galaxy S4’s features were tweeted by the Samsung Mobile India Twitter handle as anagrams. There were a total of 9 anagrams tweeted at intervals of 30 minutes. Participants had to decode all 9 anagrams and tweet them using the contest hashtag and also follow the handle to be eligible. The one to get all anagrams rightly decoded wins the grand prize, by a system driven random lucky draw.

Every anagram riddle was followed with a helpful hint!

The contest that was held between 2:30 pm to 7 pm trended at the top on Twitter India trends. The answers were then shared on the brand’s social media channels like Facebook and Twitter. The brand did create a buzz for the contest prior to it being launched, ensuring maximum participation and thereby visibility by way of trending. The Facebook page with a strong fan base of 6.4 million were asked to brush up their Galaxy S4 knowledge, in order to win one. A similar update was also tweeted from its Twitter handle which has more than 40K followers.

Samsung Galaxy4riddle answers

Creativity and innovation seem to be the new buzzwords when designing a Twitter contest of late. Recently, ecommerce platform Myntra had launched a cool Twitter contest hashtagged #DialforStyle, where users had to decode clues on an alpha-numeric keypad to get the answers. With #GalaxyS4Riddle, the Samsung Galaxy 4 has not only succeeded in creating a fun engagement but also in building awareness of its features. Creative, smart and well-executed is how I would put it, especially when it is competing with Apple’s iPhone 5.