Do you recall Qyuki, the dream project of Shekhar Kapur and AR Rahman? Don’t try hard even if you haven’t heard about the platform that strives to be a common platform for creative folks. The social network for stories which was quite talked about during the beginning of 2012 is back again in the news for raising an undisclosed amount of angel funding and subsequently the board has also appointed a new CEO for Qyuki to steer it ahead. The man in action at Qyuki is Samir Bangara (former Disney India MD, Digital), who has not only invested a hefty amount but also joins the startup from June 3, 2013 as the new CEO and MD.
The news that was broken by Gizmodo India (they are yet to be officially launched but are providing glimpses of their presence) also means that Samir would be taking charge from the existing CEO Poonacha Machaiah. However, it is not clear where the former CEO of Qyuki would be heading but that ends his relation with Qyuki.
Qyuki, which came into existence last year around December, has a web platform and mobile apps on iOS and Android. The platform that was reviewed earlier by us is for creative people to upload their content in the form of visuals and videos.
Qyuki has incorporated the cards layout design or one may say a Pinterest-like look, and caught my eyes last time for the bunch of experts like Imtiaz Ali, Ranjit Barot, Chetan Bhagat, etc. on the network. These mentors here are not only showing their talent in their loved forms of art but also giving you the opportunity to impress them. However, this feature seems to be missing now. And after spending time on Qyuki, one could make out that the feature hasn’t clicked with creative minds.
Nevertheless, there is an interesting new feature that has sprouted under the name – Noteworthy. The feature somewhat resembles the Facebook brand pages. The intention is to create an engagement between brands and creative minds in the form of creative contests, like some interesting contests by Café Coffee Day, Fastrack, etc. A rational move by the platform that would not only attract more users but also form a revenue stream.
Bringing in a mammoth 15 years of experience in the media and technology space, Samir joining the team would definitely help Qyuki. And, it wouldn’t be a surprising move if the startup ends up being a marketplace of crowdsourced ideas. In fact it has been an idea that the platform has been toying with and eventually a marketplace is an economically feasible idea that would be liked by the board too. However, it would be entering a market that is already dominated by platforms like Talenthouse India, Tumbhi and Touchtalent. Talenthouse India and Tumbhi have been supported by some big names in the industry. And, Talenthouse is a dream startup run by a bunch of passionate guys one of whom is yet to complete his engineering!
Touchtalent right now has more than 3500 visitors daily and by 2015 it plans to have a user base of 18M, numbers that were shared by Ankit. At times big money and celebrity power can’t push a product. However, with Samir joining the startup, we would wait and watch how he steers Qyuki ahead.