Facebook and Twitter reportedly offering YouTube stars lucrative ad revenue deals: Facebook is inching closer to implementing a revenue-sharing model that will allow its biggest creators to earn advertising money from their video posts.
Brand content now part of half of CNN International ad deals: CNN International has been on a mission to evolve its digital commercial offering. The goal is to move away from banner ads and click-based reporting, boost branded content revenue and ultimately assert itself as a media partner that can unlock real business insights for advertisers.
Visa Carpool to Rio Olympics: Visa’s sponsorship of the 2016 Olympic and Paralympic Games in Rio is being promoted with “Carpool to Rio”, a global campaign running across all media channels from digital to broadcast. The Visa Carpool to Rio campaign’s centrepiece film follows 20 Visa-sponsored Olympic and Paralympic athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards.
Twitter will hand out awards to spark advertiser interest, investment: Twitter has organized an awards program to highlight the top ads that have run on its service in the past year, the company announced on Monday.
How Bild is using VR and 360-degree video for breaking news: Media companies continue to experiment with virtual reality and 360-degree video, but a tougher nut to crack is using it for breaking news. Bild is making it a priority.
NikeID meets Pokemon characters for ‘PokeID’: You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.
The Times of London is experimenting with its paywall funnel: The Times has a reputation for having the hardest paywall in the U.K., but it’s not opposed to some open-access experimentation — as long as it results in new subscribers. Last week the national newspaper introduced registered access, allowing non-subscribers access to just two stories a week in exchange for registering.
Salesforce buys word processing app Quip for $750M: Salesforce is continuing its buying spree to expand the kinds of cloud-based apps and services that it offers to its customers beyond basic CRM. The company has just announced that it is acquiring Quip, the cloud-based word processing app that was co-founded by Bret Taylor, formerly CTO of Facebook. We understand from two sources very close to the deal that the total price is $750 million.
Apple pushes iPad Pro as ‘computer’ in latest ad: Apple wants you to accept the new iPad Pro as a computer. In the latest commercial for its more powerful 9.7-inch tablet, Apple positions the iPad Pro, with its optional Smart Keyboard and Apple Pencil, as a do-it-all productivity device, challenging the notion that it’s just a tablet.