1. Online music service Saavn launches advertising platform in India: Popular online music streaming service Saavn (South Asian Audio Video Network) has launched a digital and mobile advertisement platform called Impact in India. Read more here.
2. Metal Communications creates new campaign for Policybazaar: Policybazaar.com has rolled out a TVC campaign which highlights that as consumers, we tend to compare the alternatives before making any purchase decision. The brand is running a Facebook campaign on this too. Read more here.
3. Firstpost launches Live Debates; discussions held on Gujarat Elections 2012: Web 18’s new portal Firstpost.com has launched Live Debates on Gujarat 2012 with a discussion on “Is Gujarat India? Does India want to be Gujarat?” Read more here.
4. Trafalgar woos Indian travelers: Trafalgar, the flagship brand of UK-based Travel Corporation, has tied up with Cox and Kings and Flightshop among others to tap into the Indian market. The company is investing on social media activities too. Read more here.