Royal Challenge Launches #PlayBold, Coke Releases First Desi Ad Under Taste The Feeling

Indian digital news - Royal Challengecampaign focusses on the modern-day young Indian, Coke's new positioning in India is designed to keep the product at heart, and more

Royal Challenge launches #PlayBold India anthem for cricket fans: Conceptualised by DDB Mudra, the campaign focusses on the modern-day young Indian who is ever ready to step out of his/her comfort zone and make bold moves.

Viacom18 Digital Ventures ties-up with technical partners for VOOT: Viacom18 Digital Ventures has announced the line-up of technical partners for its upcoming digital Video On Demand (VOD) platform VOOT. To build and roll out its Over-the-top (OTT) streaming service, Viacom18 has roped in partners with an extensive international experience.

Coke releases first desi ad under Taste the Feeling umbrella: A month after Coca-Cola shifted its positioning from ‘Open Happiness’ to ‘Taste the Feeling’, the company has rolled out a desi campaign for the India market. The new positioning is designed to keep the product at heart in order to reflect both the functional and emotional aspects of the Coca-Cola experience.

Vodafone’s iconic mascot Cheeka the pug makes a comeback with SuperNet 4G: Vodafone’s popular mascot—Cheeka the pug, is back in its latest campaign to announce the launch of SuperNet, the company’s 4G data services. The campaign, conceptualised by Ogilvy & Mather captures the sweet relationship between the adorable pug and a little boy.

Outbrain appoints Neeraj Singhal as Director of Amplify Sales: Outbrain, the world’s leading premium content discovery platform, has appointed Neeraj Singhal as Director of Amplify Sales, to lead the company’s efforts in providing strategic content marketing support to brands and advertisers in India.

Himalaya Finally Understands That Men Too Hate Pimples: The Himalaya Drug Company has rolled out a new variant under the umbrella of its men’s facewash range. The launch of its Pimple Clear Neem Facewash is backed by a communication based on the insight, ‘Men Hate Pimples Too’.

Lookup Looks at Fulfilling Every Need Via Chat: Lookup, a free chat-based local commerce app, has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis. The outdoor advertisements of Lookup quirkily leverage the universal appeal of popular chat-based emoticons to convey the simple message that no matter what you need, you can order it within minutes on chat.