Abbott’s New Campaign Celebrates Healthy Life, Rishi Jaitly bids adieu to Twitter India

Indian digital news of the day - Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest’, Rishi Jaitly, vice-president, media partnerships, Asia Pacific & Middle East North Africa, Twitter, has decided to quit the company, and more

CEAT Partners With Mumbai Police to Make Roads Safer, Installs Breath Analyzers: In an effort to make Mumbai roads safer, CEAT, a leading Indian tyre manufacturer, in conjunction with Mumbai Police, has installed Breath Analyzers across various pubs in the city. The Breath Analyzer is a device helps people identify their state of inebriation, and basis that decide if they are legally allowed to drink and drive.

Doublemint Tells a Romantic Tale with #StartSomethingFresh: Doublemint, the chewing gum brand by Wrigley Company, has released a new ad campaign called #StartSomethingFresh. The over three minute’s video is a love story, which is designed and conceptualized by BBDO India.

‘Get Fast, Get Forward’ with Lenovo’s Z2 Plus: Today, everything is about speed. In this fast-paced world comes Lenovo Z2 Plus with its brand new TVC titled ‘Get Fast, Get Forward’. The ad film, conceptualised by Band Interprise, Singapore, highlights the features in the smartphone that promises to keep Gen Y at speed and match their pace.

Rishi Jaitly bids adieu to Twitter India: Rishi Jaitly, vice-president, media partnerships, Asia Pacific & Middle East North Africa, Twitter, has decided to quit the company after a stint of four years. He will be with Twitter India until the end of November, and thereafter move back to the United States for a new opportunity.

Give way to ambulances, urges Ola in humorous PSA: Recently Ola, the app-based cab hailing service, released its digital film #GiveWayGiveLife to raise public awareness and bring about a social change. The ad has been conceptualised by Happy mcgarrybowen, a digital agency from the house of Dentsu Aegis Network.

Amazon acquires Westland’s publishing unit: Amazon has acquired the publishing arm of Westland Ltd for an undisclosed amount. The acquisition will let Westland authors expand their physical and digital book businesses in India and globally. Westland is owned by Trent Limited, a Tata company, which operates clothing retail Westside, hypermarket Star Bazaar and Landmark, the book stores.

Abbott’s New Campaign Celebrates Healthy Life: Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest’. The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

Facebook Live’s First Ad Campaign Shines a Light on Its Users: Facebook has its users to thank for its first campaign promoting Facebook Live, a top priority for the company. The social media platform has used content created by its own community in a series of quirky vignettes designed to show others what the product is about. Each film counts down “3, 2, 1” and then follows with a cute, live moment, mined from Live videos that real users have posted publicly.

CEAT Inks Bat Endorsement Deal With Ajinkya Rahane: CEAT has signed a 4-year bat endorsement association with right-hand batsman Ajinkya Rahane. Rahane, who is emerging as one of the most consistent performers across the three forms – test, one-day international and T20 – will be seen representing CEAT bat in all the versions of cricket going forward.

Doublemint Tells a Romantic Tale with #StartSomethingFresh: Doublemint, the chewing gum brand by Wrigley Company, has released a new ad campaign called #StartSomethingFresh. The over three minute’s video is a love story, which is designed and conceptualized by BBDO India.