With More Than 18,000 Signups Worldoo Aims To Be ‘THE’ Social Network For Kids

Review of Worldoo.com which is the social network for children.

Worldoo.com logo - Social Network for Kids Only

There are many personal social network for adults like Facebook and Twitter, professional ones like LinkedIn and also knowledge sharing ones like Quora. But when it comes to kids, we do not have sufficient dedicated networks for our future generation.

Facebook’s legal age of signing up is 13 years and older (but you can always fake your age to join in) and that has been a long-drawn-out subject of debate after the PIL filed in Delhi High court over its misuse and concern for privacy of minors.

According to the Boston Consulting, 134 million children in India are expected to be online by 2017. Worldoo.com is planning for such a scenario by coming up with its ‘Kids only’ social network and learning center.

How does Worldoo.com plan to make it possible?

Worldoo has tied up with highly established providers like National Geographic, Cartoon Network, ZeeQ and many more. In order to sign up for Worldoo.com, kids need to go through a verification check and can only get in to the network once their parents have provided their approval via email (which still has the same easy workaround that I will cover later).

Once accepted into the world of Worldoo, kids will be allotted their own digital homes which they have to take care of. Design wise, the homes resemble the age old game ‘Farmville’ I used to play on Facebook a long long time ago! Kids can then do almost similar things which Facebook provides like ‘adding new friends’ and chatting with them via the network.

However, Worldoo claims they have a team of moderators who curate content and comments thus making the experience for kids clean. In addition to this, Worldoo can be a place for kids to manage virtual money and play games, exploring ideas.

Worldoo Home - Social Network for Kids

Listed below are some of the activities your kid can participate in Worldoo:

Events: You can login in the Community center to participate in the latest events and contests. The UI around the community center is very much how a kid will want it to be and the quizzes and contests run around are laid out in a storyteller format to make learning easier for kids.

Stars and Badges: In order to gamify the existence of the platform, kids can earn stars and badges by participating (and winning) contests and redeem the same in the ‘Doo Store’ for some cool kids stuff.

Make yourself feel Home: Here kids can design their own house and change the theme and color of it a they like. Kids (especially girls) are sure to love this feature.

Own a Landmark: With this they can become the ‘boss’ of a landmark if they earn badges more than anyone else within a given month for that landmark. Another aspect to gamify the concept of competition between kids.

Play Games and Watch Videos: Here they can choose from the various categories (Racing/Adventure/Sports) under ‘Game Den’ to challenge their friends in online gaming. ’Doo TV’ makes it easier for your kids to watch videos online. They can watch movies and trailers along with the ability to comment on the videos to let others know what they think about them.

Worldoo Game Den - Social network for Kids Only

Learn and Chat with Friends: One of the most helpful features of Worldoo is the ability for kids to learn online with the help of content from ZeeQ and National Geographic. It can be a great way to keep your kid engaged on the network and gain knowledge out of the same as a byproduct.

Will Worldoo work?

As reported by Indian Digital Review, in the last 2.5 months, the platform has got 18,000+ signups. The portal gets around 1.13 lakh unique visitors and over 2.5 million page views. The average time spent on the platform is close to 9 minutes and 11 page views are happening per visit. Encouraged by the response, the company will soon launch Worldoo on mobile and tablet applications in the coming months.

Although, the signing up process can easily be bypassed even if you are not an adult. The only security asked by the social network for kids is to ask for your parents email id (which you can easily enter as your own email id) and confirm the kid’s signing up by clicking on the confirmation email sent up by Worldoo (which you can confirm yourself, once you have entered your own email address). This makes the platform vulnerable to being entered by adults and ‘not just kids’.

Although the company claims they do have security and moderation, they do have to come up with a more robust mechanism to keep it exclusively for kids (and authenticate them). This model might be difficult when the network is scaling to more than a million and that is the same challenge bigger networks like Facebook and Twitter are facing.

Apart from some minor loading and latency issues, the UI is very much what a kid will love to be in. Entertaining and educating the kids on just one platform rather than having the kids go on multiple websites is what the network claims to be doing, and by the looks of it, Worldoo seems to be on the right track.

So if you have a kid, do try out Worldoo for him/her and let us know what you think about it.