Betaout, a brainchild of Ankit Maheshwari, is an editorial project management product for publishers and digital agencies. To do justice with the extensive product, I had reviewed it in two parts. The first part of the review focused on Betaout Home and the Newsroom app. The second part of the review focuses on Workbench app.
The Workbench app is for the people like writers, contributors, etc. to manage their assignments, earnings, analytics, etc. This section is personal to each member other than the editors or admin who control the Newsroom app.
The app is divided into sections like – 1) Assignments, 2) Ideasroom, 3) Work Done, 4) Earnings and 5) Analytics.
1. Assignments: As the term suggests, this section is a dashboard of all the tasks assigned by the editor. Assignments are further divided into Assigned and Available Assignments. Assigned is a pictorial list of the assigned work by editors. On click of the article assigned takes you to writing editor on the platform. The Assigned list that gives a complete snapshot of the assignment tells you who has assigned, what is it about, guidelines and time period. The app also gives a provision to the writer to unassign the work that has been assigned. The below screen grab gives a quick look of Assignments.
Available Assignments is again a list which could be filtered based on the sites or the projects assigned. Both the sections also have auto notifications too.
2. Ideasroom: This section allows the writers or contributors to throw ideas to the editors. So from here, one can submit a specific idea to a particular project. The section also shows the list of the ideas that have been accepted, rejected and are still in queue. A great way to exchange ideas with the editorial team.
3. Work Done: As the term suggests, the section provides a complete status list of the assignments. Published shows you the articles that have been published along with the versions. Similarly, Rejected Assignments show you the assignments that have been rejected and In Queue shows the assignments that are still pending along with the comments from the editor.
4. Earnings: This section provides the financial history of a writer or a contributor. Earnings section provides the list of pending earnings and the earnings that would be fetched from yet to be published articles. The below screen shot gives a hint.
The section is further sub-divided into Invoices and Payments Info. Invoices keeps a track of all the invoices that have been generated, their status, payment status, etc. The Payment Info section is for the writer or contributor to fill in the required personal and payment related information so that the payment transactions are made without any hassle.
5. Analytics: The last section in the Workbench app is the complete analysis of the work that has been done. The section provides a snapshot of the articles published, in queue, rejected and the number of points that have been earned on the performance. The section also provides a detailed analysis depending on each day’s work performance.
Effective for publishing houses and digital agencies?
Till date, some of the best known media houses have been carrying out their content management tasks with the help of emails. Betaout is a saviour for such business houses. It is a product that has been created keeping in mind the managerial problems that arise when you lead a large publishing house or a digital agency. Not only managing but tracking of the assignments, performance, etc. makes life tough for the editor as well as the writers or contributors. So if you are a large publishing house with more than 5 regular writers then this is an ideal product. However, for smaller content sites like ours, Google Docs is better.
The product has been out in the market for some time now and while giving the demo, Ankit had updated me that they are going to add some more exciting features such as content publishing to social media sites from the platform itself. I would also love to see if there is a sheet for the editor to scribble all the content ideas that she gets, which can be later converted into a task if required. Along with this incorporating site analytics and social sharing could be great add ons.
I am bullish about Betaout, do give it a try and let us know what features you liked about the product.