Revealing the #LIDMAwards18 nominations

Lighthouse Insights Digital Marketing awards 2018 has received 250 entries under 50 participating categories

LIDMAwards2018

In February 2018 we launched our fourth edition of Lighthouse Insights Digital Marketing awards (#LIDMAwards18). The online digital marketing awards for brands and agencies saw a commendable response, 250 plus entries were submitted for 50 categories.

Today we reveal the nominations made in each category, which is being judged by our esteemed panel of 16 jury members (jury list one and jury list two). We are hoping to release the winning list by end of this week.

Scroll through the nominations list for each category. The campaign name is followed by the respective brand and its agency. In some cases there is no mention of agency, as the brand has internally executed the campaign.

Best Brand Building Case Study (B2C)

Thoda Love Jatao – Marico Ltd + VML

Ola Share #FarakPadtaHai – Ola + Happy mcgarrybowen

Horlicks Super Kids – GSK India + Mindshare

IN-FLIGHT CONTENT APP – ScoopWhoop + Dentsu Webchutney

ComeHomeToCelebrations – Legrand + Dentsu Webchutney

The Other Men In Blue – Indusland Bank + Dentsu Webchutney

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

#Seasonsofjoy – SPAR Hypermarket + Webenza

Machine Learning – GSK India + Mindshare

Star Gold Select Brand launch – Star Gold Select HD + Dvio Digital

#DoGreatThings – Microsoft India + Wunderman

#DilSeDesi – fbb + Social Kinnect

Best Sales/Lead Generation Case Study

iKeyword – HDFC Payzapp + iProspect

#ThinkSwitch – Luminous + Autumn Worldwide

#TimeToSpendTime – HDFC Life + Dentsu Webchutney

Max Bupa Health – Max Bupa + Columbus India

iCalculate – ICICI Bank + iProspect

Kanakia Zen World – Kanakia Group + Netbiz Systems

Best Product Launch Case Study

Quaker oats+milk – PepsiCo + Bloggers’ Mind

Star Gold Select Brand launch – Star Gold Select HD + Dvio Digital

Pushthelimit – Samsonite + Autumn Worldwide

Flipkart Mi A1 – Flipkart + Happy mcgarrybowen

HCL Concerts Faridabad – HCL India

HCL Concerts – HCL India

#MakeLifeBrighter – Luminous Power + Autumn Worldwide

Platinum – Platinum Evara + Dentsu Webchutney

Chocolaty Robbery – WK Kellog + Wunderman

Cruising Legends – Castrol Power1 + Foxymoron

Digital Launch Dell Inspiron 15 7000 – Dell India

Best Social Cause Case Study

Power her up – Tata Power + Puretech

#MakeIndiaSafe – Kailash Satyarthi Children’s Foundation + Sociowash

#Luminaries – Luminous Power + Autumn Worldwide

#1smallstepforcancer – 1SmallStep Foundation + Gozoop

#Seasonsofjoy – SPAR Hypermarket + Webenza

The Racist Keyboard – Bridge Music Academy + Dentsu Webchutney

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

The Racist JukeBox – Bridge Music Academy + Dentsu Webchutney

Phone Life Balance – Motorola + Mindshare

#MyNewStory – ShivNadar Foundation

#HappilyIndian campaign – RPG Group + Dentsu Webchutney

JarFullofDifference – GSK India + Mindshare

The Other Men In Blue – Indusland Bank + Dentsu Webchutney

#HelmetSaves – Exide Life Insurance + Autumn Worldwide

Project Re-search – The Colour of Grey Cells + Dentsu Webchutney

Netizens Pledge – Microsoft India + Wunderman

Telangana – UNICEF + Columbus India

Trouser Exchange – Raymond + iProspect

TalkOkPeriodPlease – Lajja Diaries + Di-mentions Studio

IamEmpowered – The Wadhwa Group + Netbiz Systems

Best Facebook Case Study

St+Art Project – Asian Paints + Social Kinnect

#HomemakersAreTheBestCEOs – Bloomberg Quint + iProspect

HCL Concerts – HCL

30yearsofGIF – ScoopWhoop + Dentsu Webchutney

Big Billion Days 2017 – Flipkart + Dentsu Webchutney

Unsung Heroes – HDFC Life + Dentsu Webchutney

aLL – the plus size store – all + White Rivers Media

Kingfisher Sunburn Can – Kingfisher Premium Lager + 22feet

ComeHomeToCelebrations – Legrand + Dentsu Webchutney

#inLOVEwithSWITZERLAND – Switzerland Tourism + iProspect

The Smooth Story – Cello Pens + Foxymoron

Centrum – Centrum Direct + Sociosquares

Digital Launch Dell Inspiron 15 7000 – Dell India

Mobile Aasana – Bajaj Allianz General Insurance + WATConsult

Best Instagram Case Study

&charades – &pictures + TheSmallBigIdea

Reliance Insta – Reliance Smart + Dentsu Webchutney

Goomo with Mo – Goomo + Dentsu Webchutney

Wildcraft Wildlings – Wildcraft India + Dentsu Webchutney

Best Twitter Case Study

Seasons 7 GOT – Star World + Dvio Digital

#IAmGreenArmy – Mahindra Lifespaces + Gozoop

IPL-RPS – Motorola + Mindshare

Tata150 – Tata Companies + Dentsu Webchutney

#HappilyIndian campaign – RPG Group + Dentsu Webchutney

Ranveer on the Road – Seychelles Tourism + TheSmallBigIdea

Horlicks Man Ki Baat – GSK India + Mindshare

#SingleAsAPringle – Kellogg + Wunderman

Best YouTube Case Study

Bike Safe – ICICI Lombard + iProspect

ULTRA SHORTS – Kingfisher Ultra + 22feet

Big Billion Hunt Youtube Pre-roll Game – Flipkart + Dentsu Webchutney

HCL Concerts – HCL

Netizens Pledge – Microsoft India + Wunderman

VIVO viewtube – VIVO + WATConsult

Best Whatsapp Case Study

HBO’s Suicide Squad – HBO India + Foxymoron

Best Use Of Long Form Video

Bike Safe – ICICI Lombard + iProspect

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

The Racist Keyboard – Bridge Music Academy + Dentsu Webchutney

Tu Kya Kar Raha Hai – Viacom18 + TheSmallBigIdea

BooksCreateStories – Harper Collins + Taproot India

Horlicks Lite – GSK India + Mindshare

#1CroreChallenge – Exide Life Insurance + Autumn Worldwide

#BeBoldForChange – Vivo + WATConsult

Best Use Of Medium-length Video

Diwali Video – LODHA + Social Kinnect

A Promise of health – Philips Avent + Pulp Strategy

Star Gold Select Brand launch – Star Gold Select HD + Dvio Digital

#BuildingTogether – Mahindra Lifespaces + Gozoop

Machine Learning – GSK India + Mindshare

#MyNewStory – ShivNadar Foundation

Horlicks Kota – GSK India + Mindshare

Unsung Heroes – HDFC Life + Dentsu Webchutney

The Marathon Of Life – Franklin Templeton + Mirum India

#DoGreatThings – Microsoft India + Wunderman

Diwali Video – Panasonic India + Sociowash

Ishq quickies – Ishq Fm + Sociosquares

Bajaj Awkward Silence – Bajaj Allianz General Insurance + WATConsult

Best Use Of Short Form Video

Chocolaty Robbery – WK Kellog + Wunderman

ComeHomeToCelebrations – Legrand + Dentsu Webchutney

Shinde Sahi Bana – Colours Marathi + White Rivers Digital

Tata150 – Tata Companies + Dentsu Webchutney

ChocoValentine Campaign – WK Kellog + Wunderman

Best Use Of Video Pre-Roll

Heinz Tomato – Kraft Heinz Company + Foxymoron

VIVO viewtube – VIVO + WATConsult

Big Billion Hunt Youtube Pre-roll Game – Flipkart + Dentsu Webchutney

Best Use Of Virtual Reality

Deltin VR – Delta Corp + SpectraVR

Best Use Of Facebook Live

#TheWorldTowers Fountain – LODHA + Social Kinnect

#GiftAHeart – Jaslok Hospital + Dentsu Webchutney

Big Billion Days 2017 – Flipkart + Dentsu Webchutney

Pringles Big Bang Diwali – Kellogg + Wunderman

Best Use Of Facebook Video

Chirstmas Post – The Wadhwa Group + Netbiz Systems

#ChangeYourLove – Aditya Birla Health Insurance + Dentsu Webchutney

#BachcheBhiJaanteHain – PayTM + Times Internet

Akward Silence – Bajaj Allianz General Insurance + WATConsult

Best Use Of Twitter Video

Womens Day – Bloomberg Quint + iProspect

Best Use Of Real Time Streaming

SoMuchToDo – Panasonic + Sociowash

Big Billion Days 2017 – Flipkart + Dentsu Webchutney

Best Use Of User Generated Content

Seasons 7 GOT – Star World + Dvio Digital

#HappilyIndian campaign – RPG Group + Dentsu Webchutney

#TimeToSpendTime – HDFC Life + Dentsu Webchutney

Goomo with Mo – Goomo + Dentsu Webchutney

Wildcraft Wildlings – Wildcraft India + Dentsu Webchutney

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

Best Branded Content Site – B2C

Angel Broking – Knowledge Center – Angel Broking + iProspect

Marathon – Franklin + Mirum India

ComeHomeToCelebrations – Legrand + Dentsu Webchutney

#HappilyUnconventional – RPG Group + Dentsu Webchutney

Swiggy My Valendine – Swiggy + Dentsu Webchutney

Bloomberg Quint GE – Bloomberg Quint + iProspect

Best Branded Content Site – B2B

Do Big Stories – Tata Docomo + Tata Internet

Best Branded Content Series

Horlicks Oats Healthy Bowl – GSK India + Mindshare

Celebrate India – SPAR Hypermarket + Webenza

TomorrowMakers – TomorrowMakers.com + Times Internet

Cruising Legends – Castrol Power1 + Foxymoron

ULTRA SHORTS – Kingfisher Ultra + 22feet

Harper Broadcast – Harper Collins

Best Use Of Emojis

#GiftAHeart – Jaslok Hospital + Dentsu Webchutney

Best Use Of GIFs

30yearsofGIF – ScoopWhoop + Dentsu Webchutney

Best Use Of Native/Sponsored content

AMFI – Mutual Funds Sahi Hai – The Association of Mutual Funds India + iProspect & Dentsu X

MicroNutrients – GSK India + Mindshare

Where are the jobs? – Bloomberg | Quint Budget 2017 + iProspect

Best Tech Innovation

#TheWorldTowers Gigapan – LODHA + Social Kinnect

Machine Learning – GSK India + Mindshare

Mannequin – Shoppers Stop + Dentsu Webchutney

IN-FLIGHT CONTENT APP – ScoopWhoop + Dentsu Webchutney

The Racist Keyboard – Bridge Music Academy + Dentsu Webchutney

The Racist JukeBox – Bridge Music Academy + Dentsu Webchutney

Lasersight – ICICI Lombard + iProspect

Pringles Big Bang Diwali – Kellogg + Wunderman

Dell Retail Media Network – Dell India

Earn the jersey – Apollo Tyres + WATConsult

Best Millennial Case Study

MTR 3 min breakfast – MTR Foods + Wavemaker

Where are the jobs? – Bloomberg | Quint Budget 2017 + iProspect

#SingleAsAPringle – Kellogg + Wunderman

Seasons 7 GOT – Star World + Dvio Digital

#HappynessComesAtHappyPrices – Baskin Robbins + Schbang

Color Sensational – Maybelline New York + Foxymoron

#inLOVEwithSWITZERLAND – Switzerland Tourism + iProspect

Spiderman Association Dell Inspiron – Dell India

VIVO viewtube – VIVO + WATConsult

Best Real Time Marketing Case Study

#7HourMarathon – Duroflex + HappyMGM

Otrivin flu – GSK India + Mindshare

Mother Horlicks – GSK India + Mindshare

SoMuchToDo – Panasonic + Sociowash

Best Influencer Case Study

Dell Futurist – Dell India

Himalayan Water – PepsiCo + Bloggers’ Mind

Chocolaty Robbery – WK Kellog + Wunderman

Horlicks Oats Healthy Bowl – GSK India + Mindshare

Wildcraft Wildlings – Wildcraft India + Dentsu Webchutney

#womeningreen – ALTBalaji + White Rivers Digital

#HappilyIndian campaign – RPG Group + Dentsu Webchutney

#ThinkPizzaThinkPizzaHut – Pizza Hut + Text100

MicroNutrients – GSK India + Mindshare

#HomemakersAreTheBestCEOs – Bloomberg Quint + iProspect

Pushthelimit – Samsonite + Autumn Worldwide

#inLOVEwithSWITZERLAND – Switzerland Tourism + iProspect

Quaker Oatober – PepsiCo + Bloggers’ Mind

Pepsi Black – PepsiCo + Bloggers’ Mind

#BeBoldForChange – VIVO + WATConsult

Best Mobile Marketing Case Study

Earn the jersey – Apollo Tyres + WATConsult

HBO’s Suicide Squad – HBO India + Foxymoron

IN-FLIGHT CONTENT APP – ScoopWhoop + Dentsu Webchutney

THE PITCHERS APP – Kingfisher Ultra + 22feet

Machine Learning – GSK India + Mindshare

iKeyword – HDFC Payzapp + iProspect

Comverg – Comverg Tech + Kestone

Mobile Aasana – Bajaj Allianz General Insurance + WATConsult

Best Offline-Online Integrated Case Study

Spiderman Association Dell Inspiron – Dell India

Mutual Funds Sahi Hai – AMFI + iProspect & Dentsu X

UP – Airtel India + Sunstrategic

IPL-RPS – Motorola + Mindshare

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

#HappilyUnconventional – RPG Group + Dentsu Webchutney

Comic Con – HDFC Life + Dentsu Webchutney

Calling Karan – 104.8 FM + Sociosquares

Mannequin – Shoppers Stop + Dentsu Webchutney

The Racist Keyboard – Bridge Music Academy + Dentsu Webchutney

Phone Life Balance – Motorola + Mindshare

Santa’s Gift Factory – Viviana Mall + White Rivers Digital

HCL Concerts – HCL

#HSPWishCircle – High Street Pheonix

Dell Campassador Program – Dell India

Best Multi- Platform Case Study

Act of Mahsree – Tata Power + Puretech

Mutual Funds Sahi Hai – AMFI + iProspect & Dentsu X

#TurnOnMoments – Philips + Pulp Strategy

The Racist Keyboard – Bridge Music Academy + Dentsu Webchutney

Big Billion Days 2011 – Flipkart + Dentsu Webchutney

IPL-RPS – Motorola + Mindshare

The Other Men In Blue – Indusland Bank + Dentsu Webchutney

The Racist Cover – Bridge Music Academy + Dentsu Webchutney

Where are the jobs? – Bloomberg | Quint Budget 2017 + iProspect

#DataSuraksha – Dell EMC India + Timeus Interactive

Real Celebration – Dell India

#HomeCarnival – Wadhwa Group + Netbiz Systems

Best In Auto

Earn the jersey – Apollo Tyres + WATConsult

Best In Fashion

National Jeans Day – fbb + Social Kinnect

Mannequin – Shoppers Stop + Dentsu Webchutney

Best In Financial Services

Marathon – Franklin + Mirum India

#TimeToSpendTime – HDFC Life + Dentsu Webchutney

#ChangeYourLove – Aditya Birla Health Insurance + Dentsu Webchutney

Aditya Birla Brand launch – Aditya Birla + Foxymoron

Best In Banking Services

The Other Men In Blue – Indusland Bank + Dentsu Webchutney

Best In Travel & Tourism

#inLOVEwithSWITZERLAND – Switzerland Tourism + iProspect

Best In Real Estate

The Wadhwa – The Wadhwa Group + Netbiz Systems

#BuildingTogether – Mahindra Lifespaces + Gozoop

Best In Insurance

iDecide – Aegon Life + Iprospect

#1CroreChallenge – Exide Life Insurance + Autumn Worldwide

Max Life – Max Life + Columbus India

Akward Silence – Bajaj Allianz General Insurance + WATConsult

Best In Retail and Ecommerce

Flipkart Mi A1 – Flipkart + Happy mcgarrybowen

Big Billion Days 2011 – Flipkart + Dentsu Webchutney

Best in Event/Movie

9000th Store – Pizza Hut + Text100

Kong on HBO – HBO India + Foxymoron

Book My Shoulder – Fastrack + Dentsu Webchutney

Best in Television

Seasons 7 GOT – Star World + Dvio Digital

Best in Health and Fitness

#ChangeYourLove – Aditya Birla Health Insurance + Dentsu Webchutney

Be Healthy Be Happy – Metropolis + 21N78E

Best in Publishing

SoMuchToDo – Panasonic + Sociowash