Creative Watch: 2017 Republic Day visuals & gifs

A random list of Republic Day brand visuals and gifs of 2017, that have impressed us with their simplicity, creativity and brand connect

Republic Day visuals 2017

India celebrated its 68th Republic Day amidst much fanfare and a tricolor-lit Burj Khalifa, the world’s tallest skyscraper in Dubai paying tribute in the most awesome way dreamt about. The tricoloured LED shows throughout the day ensured the world is proud of the republic nation that is India. Back home, it is a day of pride for the citizens and an opportune moment for brands to engage with their consumers.

Most brands have chosen the visual communication path for their tribute messages, while a few have also rolled out short videos. Nevertheless, there’s a little brand story hidden in all of them, and that makes it a memorable one.

Read also “Creative Watch: 2017 New Year visuals & gifs.”

Here’s the random list of Republic Day brand visuals and gifs of 2017, that have impressed us with their simplicity, creativity and brand connect:


Cool message and brand connect by the mango drink maker.

Fitbit India

Building a fitter nation.

Red Bull India

One for the rickshaw and one for women power!

Dell India

Here’s a techy salute to the country.

The adorable couple… when the heart is free.


Smart copy, relevant visual.


The mineral water brand relies on its legacy and why not.

Netflix India

This gif is a treat for fans of the streaming service, clever parade of popular shows.

Center Fresh India

The freshest parade ever!

Tata CLiQ

Simple yet witty by the ecommerce brand.

Shoppers Stop

It’s nice to see the apparel retail chain get rid of its monochromatic addiction for once!

Reliance Energy

Brightly lit LED’s make the point here.


The mattress maker woke up its followers with high spirits.

Cafe Coffee Day

That’s a beany salute we think is quite adorable.


The homegrown brand celebrates diversity and how!


An interesting gif by the ecommerce brand.


The food app does it its own way.


A nice and warm gif by the king of good times.


The online travel company keeps it cheerful while instilling pride.


The digital payments bank has the country in its fist.

ICICI Direct

The financial products company charts it out.

Birla Sun Life MF

The mutual fund company plugs in its tax saving campaign.


A good use of the gif format here.

Ceat Tyres

A republic is indeed taken care by its public.

Aegon Life

The insurance company smartly pitches its #iDecide campaign that enables people to choose their plan.

Hachette India

Interesting one this by the publishing house.


We like this healthy parade!


The dating app encourages flirting on Republic Day, but who said you can’t!

OnePlus India

Nice representation of the tricolor.

Penguin India

Indeed, reading frees the mind.

BMW India

Good one by the automaker.

UC Browser India

Adorable and pleasing to the eye, despite a tank in there!

Society Tea

Nice brand connect by the tea maker.


Maybe there is a thing like ‘love at first bite’ after all!

HP India

It’s all about the printer for the tech giant.

MTV India

The youth channel encourages youngsters to be themselves.

Yes Bank

The progress depicted by the Ashok Chakra is quite impressive.

Philips Sound

Nice visual and smart copy.


We like this parade and we want more of this goodness.


The digital wallet brand is all charged up about the day.

Apollo Tyres

Interesting gif by the tyre maker.

Creambell Icecreams

The patriotic ice cream.


The sports and fitness brand celebrates our diverse culture.

Do share your favourites on this list.