India celebrated its 68th Republic Day amidst much fanfare and a tricolor-lit Burj Khalifa, the world’s tallest skyscraper in Dubai paying tribute in the most awesome way dreamt about. The tricoloured LED shows throughout the day ensured the world is proud of the republic nation that is India. Back home, it is a day of pride for the citizens and an opportune moment for brands to engage with their consumers.
Most brands have chosen the visual communication path for their tribute messages, while a few have also rolled out short videos. Nevertheless, there’s a little brand story hidden in all of them, and that makes it a memorable one.
Here’s the random list of Republic Day brand visuals and gifs of 2017, that have impressed us with their simplicity, creativity and brand connect:
Cool message and brand connect by the mango drink maker.
— Mango Frooti (@Frooti) January 26, 2017
Building a fitter nation.
— Fitbit India (@FitbitIN) January 26, 2017
Red Bull India
One for the rickshaw and one for women power!
Happy Republic Day! pic.twitter.com/vjY5aXyhmx
— Red Bull India (@inRedBull) January 26, 2017
Here’s a techy salute to the country.
— Dell India (@Dell_IN) January 26, 2017
The adorable couple… when the heart is free.
— Shaadi.com (@ShaadiDotCom) January 26, 2017
Smart copy, relevant visual.
— Swiggy (@swiggy_in) January 26, 2017
The mineral water brand relies on its legacy and why not.
— Bisleri (@BisleriZone) January 26, 2017
This gif is a treat for fans of the streaming service, clever parade of popular shows.
Enjoy a parade of Netflix shows this Republic Day. pic.twitter.com/v9azy2mueF
— Netflix India (@NetflixIndia) January 26, 2017
Center Fresh India
The freshest parade ever!
— Center Fresh India (@CenterfreshIn) January 26, 2017
Simple yet witty by the ecommerce brand.
— TataCLiQ (@TataCLiQ) January 26, 2017
It’s nice to see the apparel retail chain get rid of its monochromatic addiction for once!
— Shoppers Stop (@shoppersstop) January 26, 2017
Brightly lit LED’s make the point here.
— Reliance Energy (@Reliance_Energy) January 26, 2017
The mattress maker woke up its followers with high spirits.
— Kurlon Limited (@KurlonLimited) January 26, 2017
— Kurlon Limited (@KurlonLimited) January 26, 2017
Cafe Coffee Day
That’s a beany salute we think is quite adorable.
— Cafe Coffee Day (@CafeCoffeeDay) January 26, 2017
The homegrown brand celebrates diversity and how!
— Micromax India (@Micromax_Mobile) January 26, 2017
An interesting gif by the ecommerce brand.
— Snapdeal (@snapdeal) January 26, 2017
The food app does it its own way.
— FAASOS (@faasos) January 26, 2017
A nice and warm gif by the king of good times.
— Kingfisher (@kingfisherworld) January 25, 2017
The online travel company keeps it cheerful while instilling pride.
— Yatra.com (@YatraOfficial) January 26, 2017
The digital payments bank has the country in its fist.
— Paytm Entertainment (@PaytmTickets) January 25, 2017
The financial products company charts it out.
— ICICIdirect (@ICICI_Direct) January 26, 2017
Birla Sun Life MF
The mutual fund company plugs in its tax saving campaign.
— Birla Sun Life MF (@BSLMF) January 26, 2017
A good use of the gif format here.
— Videocon (@Videocon_Group) January 26, 2017
A republic is indeed taken care by its public.
Liberty is the foundation of a great republic, but the true caretakers are we the people! CEAT wishes you a Happy Republic Day! pic.twitter.com/xsoXMCdVIk
— CEAT TYRES (@CEATtyres) January 26, 2017
The insurance company smartly pitches its #iDecide campaign that enables people to choose their plan.
— Aegon Life (@AegonLife) January 26, 2017
Interesting one this by the publishing house.
— Hachette India (@HachetteIndia) January 26, 2017
We like this healthy parade!
The dating app encourages flirting on Republic Day, but who said you can’t!
— TrulyMadly (@thetrulymadly) January 26, 2017
Nice representation of the tricolor.
68 years has us brimming with pride. OnePlus wishes everyone a Happy Republic Day. pic.twitter.com/82vGhhfNGk
— OnePlus India (@OnePlus_IN) January 26, 2017
Indeed, reading frees the mind.
— Penguin India (@PenguinIndia) January 26, 2017
Good one by the automaker.
As a great Nation celebrates its Republic Day, BMW India proudly salutes its resilient spirit. pic.twitter.com/kCSomNMc13
— BMW India (@bmwindia) January 26, 2017
UC Browser India
Adorable and pleasing to the eye, despite a tank in there!
— UC Browser (@UCBrowser) January 26, 2017
Nice brand connect by the tea maker.
— Society Tea (@SocietyTea) January 26, 2017
Maybe there is a thing like ‘love at first bite’ after all!
— Bingo! (@BingoSnacks) January 26, 2017
It’s all about the printer for the tech giant.
Chase the wind, touch the sky. Happy Republic Day! pic.twitter.com/FPhqtXMzo0
— HP India (@HPIndia) January 26, 2017
The youth channel encourages youngsters to be themselves.
— MTV India (@MTVIndia) January 26, 2017
The progress depicted by the Ashok Chakra is quite impressive.
— YES BANK (@YESBANK) January 26, 2017
Nice visual and smart copy.
— Philips Sound (@PhilipsSoundIN) January 26, 2017
We like this parade and we want more of this goodness.
— Havmor Ice Cream (@HavmorIceCreams) January 26, 2017
The digital wallet brand is all charged up about the day.
— FreeCharge (@FreeCharge) January 26, 2017
Interesting gif by the tyre maker.
— Apollo Tyres (@apollotyres) January 26, 2017
The patriotic ice cream.
— Creambell Icecreams (@creambellindia) January 26, 2017
The sports and fitness brand celebrates our diverse culture.
Do share your favourites on this list.