RedBus, India’s first bus tickets booking site that sells about 30,000 seats per day is all set on an aggressive awareness campaign this holiday season. The online business has embarked upon a range of offline advertising activities with new television commercials that are being supplemented with social media efforts. The TVC that ends with “When you gotta go, you gotta go” implying the brand proposition of ensured tickets every time, has also been extended onto social media platforms. (News Source: AFAQS)
An exciting contest on Twitter promises a one-way bus ticket to a destination of your choice! Here’s one of the TVC:
The TVCs saw an exclusive launch at the RedBus Facebook page for its 604K strong fan base. The Facebook page has been promoting offers for the summer season for some time, started with giving a sneak peak of the TVC and thereafter promoting the latest ad . In addition to this, the page has been updating the fans about the Twitter contest with interesting visual content.
In addition, the brand has been running the #GottaGo Twitter contest, where Twitter users have been invited to share about their ‘gotta go’ moments with the company. The coolest tweets won free one-way tickets to a destination of their choice.
— redBus (@redBus_in) May 31, 2013
The campaign although simple, is a smart and effective one. This being the holiday season is the right time to promote bus travel, RedBus seems to have got that beautifully along with the choice of platforms. Using Facebook and Twitter for raising awareness and driving site traffic along with sharing many other summer offers has it covered on the digital front.
Besides, it is clever thinking to give away free RedBus tickets as opposed to Flipkart vouchers or other prizes- consumers are more likely to use a service after a free trial. Also, the choice of destination in the one-way prize tickets ensures that the company pays half the amount for your holiday travel this summer!