7 Recommended Reads That We Liked This Week

Govt of Uganda's war with social media to Facebook's new form - a curated list of seven stories that Lighthouse Insights read this week, and recommends to readers too

Stories that got our attention and our time. Listing 7 such stories that we at Lighthouse Insights read in the week and feel would be a great read for our readers too.

Facebook Isn’t the Social Network Anymore: Facebook is no more the social network that we all knew. It is rapidly transforming from a book of faces into a book of news. Will Oremus from Slate writes about how Facebook is becoming something bigger and different.

As Social Shifts To Video, Content Creators Win Power And Dollars: “These platforms know that without strong, independent, unique voices that they have nothing,” Nicholas Megalis, one widely followed Vine creator, told BuzzFeed News. With video consumption on the rise, social networks will have to have quality videos on their platforms to keep users engaged. This also means these social networks will have to shell out dollars to keep the good content creators happy. YouTube has been doing this, Facebook is about to do this and Twitter is in talks to keep the popularity of Vine. Alex Kantrowitz from BuzzFeed write about how good content creators will win power and dollars.

For Culture Machine, It’s Storytelling Over Viral Videos on Digital: Culture Machine recently claimed to be the top digital media network in the country, having crossed 500 million monthly viewership mark on YouTube and 50 million monthly views on Facebook. Devesh Gupta from Adage India writes on how the company started up, built some amazing video tech and is working with brands and content creators.

Nothing Twitter is doing is working: Twitter had users problem and now with Q1 2015 revenues out it also has an ad revenue problem. Not that CEO Jack Dorsey hasn’t tried hard, but Twitter remains unprofitable; its user numbers are flat, and its chief rival, Facebook, is looting it for parts (and executives). Twitter’s problems are much larger writes Casey Newton from The Verge.

Who writes the headline of your startup story? Why do we, the entrepreneurs, not define, articulate and to whatever extent possible tell our own stories? Lack of time? Or maybe it’s because we feel it’s not relevant for me right now. Most of us think a PR person or an expert storyteller needs to do that, opines Shradha Sharma in her latest thought provoking article at Yourstory. “Let’s write our own headline and let’s write our own startup story.”

Mashable’s new content chief on ditching general news: “General news is tough because you’re chasing the sun. You’re competing not only with NBC News, BBC, AP and Reuters, but with anybody with a phone who is at the scene,” informed Greg Gittrich as chief content officer to DigiDay. The article talks about the Mashable ditching general news and looking at everything through the lens of how tech is altering culture and society.

Is social media the newest front in Uganda’s war with the press? Recently Uganda had a social media blackout on the Election Day. The government acknowledged in the days after the election it had ordered the Uganda Communications Commission (UCC) to shut down all access to social media sites for three days, including Facebook, WhatsApp, and Twitter, over alleged security threats. However the blackout also offered audience to learn an unexpected lesson in cybersecurity, writes Andrew Green for Columbia Journalism Review.