Prasar Bharati (Broadcasting Corporation Of India), India’s largest public broadcaster might get a third arm – Prasar Bharati Digital. In addition to television and radio, recommendations have been made for the digital wing considering the increasing number of Internet and smartphone users.
The story published by Firstpost highlighted that the recommendations will now be studied by the Expert Committee which has Sam Pitroda, former I&B secretary Asha Swaroop, filmmaker Shekhar Kapur, IIT professor M P Gupta and Prasar Bharati CEO Jawhar Sircar as members.
Apart from the digital wing, recommendations in the report have stated that Prasar Bharati Digital should in due course launch mobile apps to disseminate and popularize its content on smartphones. The digital wing should be set up with a team that should be driven by 10 young professionals headed by a director and supported by three additional directors. In addition to this, emphasis has been given that the digital wing would not only source content from Doordarshan, AIR and other government organizations but also facilitate generation of new streams of content.
It has also suggested making the portals of Prasar Bharati, Doordarshan and All India Radio much more interactive and engaging. Importance has been given to increasing interaction on the respective social media channels. Along with suggestions of imparting training to content producers so that they develop interactive content, importance has been given for creating Social Media Policy for the employees as well as users.
It is interesting to see the way recommendations have been made for creating a new wing that is authentic, accessible and a highly interactive platform.
In the month of March, 2013 we had shared a story which emphasized that All India Radio (AIR) famously known as Akashvani was launched on social media. Manish Tewari, Minister for Information & Broadcasting had launched the New Media Platforms of All India Radio with regard to Live Streaming of AIR Urdu Service, FM Gold, AIR YouTube Channel and Android based mobile phone application of AIR News.
It was also said that going further, the YouTube channel of AIR will share more interesting content from the archives. AIR eventually aims to make the YouTube channel as the go to destination portal for the entire AIR network.
Right now the suggestions made are essential but it all depends on what opinion the Expert Committee will have upon reviewing it.
Image Courtesy: Post