Royal Challengers Bangalore lead social media SOV in IPL 9: IPL season 9 has already overtaken season 8 in terms of total online conversations. RCB, Mumbai Indians and Kings XI Punjab are the most talked about teams on the internet, according to a study by data research firm Meltwater. As per the analysis carried out by Meltwater, IPL 9 related terms saw a total of more than 4,45,000 conversations across all online platforms.
HE Deodorants new campaign featuring Vir Das takes a dig at sexist ads: ‘HE Deodorants’ is known to come up with ad campaigns that are way ahead of its competition and often bordering on the quirky. This time as well, the brand has launched its new campaign conceptualised by Orchard Advertising which uses satire to take a dig at advertisements which objectify women.
Most social media savvy-ministers are from PM Narendra Modi’s cabinet: The Narendra Modi-led NDA government came to power on the back of an aggressive social media campaign. It was the first time that political parties tapped into the virtual world so relentlessly. The trend continues even now. From announcing crucial policy decisions to issuing routine press releases, from addressing citizens’ complaints to seeking opinions, this government and its ministers have been active users of social media.
Unnecessary attention for the Blue Star AC? The cool, blue and grey interiors of the research centre of an air-conditioner brand witnesses an unwanted intruder. A tiny spy camera with transmitters flies in through the air-conditioner duct and flits about the laboratory, taking photographs. Scientists are engrossed in building an air-conditioner, whose cooling functions are undeterred at temperatures of 43 degrees Celsius at the the Bluestar research centre.
Usha International shows how to ‘get more juice out of life’: Usha International’s in-house advertising agency, Goldilocks India, has launched five 30-second television commercials (TVCs) for its latest product, Usha Nutripress Cold Press Juicer, which is now exclusively available on Amazon.in.
Social media influencers help brands reach more people: Study: Nearly 40 percent of respondents said that they have purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube, said the study conducted by Twitter and market analytics firm Annalect.
Ministry of Commerce & Industry appoints a team to work for its newly created Twitter cell: After initiatives by the Indian Railways and the Ministry of External Affairs to address public grievances on social media, the Ministry of Commerce & Industry has gone a step ahead and hired an entire team to work for its newly formed Twitter cell called Central Desk to handle queries and complaints.
Ray-Ban presents new communication campaign #Ittakescourage: Luxottica Group – the owner of sunglasses brand Ray-Ban – presents its new communication campaign #Ittakescourage. The communication campaign, shot in L.A. by photographer Mark Seliger, features a series of eight unique creatives focusing on the brand’s DNA: the courage to be yourself.
Symphony Designs a Rhythm Out of Coughs and Sneezes: To create awareness about the product and to introduce the consumers to this healthier solution to cleaner air, DDB Mudra West crafted a sound driven ad film. Interestingly, these sounds were actually the coughs and sneezes of the characters in the ad film.
Sa Re Ga Ma Pa Strengthens its Connect with Audiences Through Twitter: The platform has brought the best of India’s musical talent to the fore over the last 21 years and Zee TV, this year, is revamping the show’s digital strategy by driving innovative and fun engagement on Twitter with an aim of gaining a stronger foothold amongst the younger demographics.