On Social Media Day Bajaj Avenger’s Ad Wants You To Go Offline, Razorfish Launches New Data Intelligence Platform

Indian digital news of the day - Bajaj Avenger marked 'Social Media Day' with its new digital campaign 'Pledge to Connect', Razorfish has launched a new data intelligence platform, Cosmos, and more

Bajaj Avenger marked ‘Social Media Day’ with this 90-seconder: The brand marked ‘Social Media Day’ with its new digital campaign ‘Pledge to Connect’ that urged people to go offline for a while. Ironies aside, a look at the ad.

Soha Ali Khan and Kunal Khemu promote Aaj Tak’s mobile app: Aaj Tak announced its new TVC with Bollywood couple Soha Ali Khan and Kunal Khemu to promote its mobile app as a part of its existing ‘Aankhen Khol De’ campaign. The new TVC has been conceptualised and created by renowned Bollywood filmmaker Pradeep Sarkar.

CPL ties with Facebook Live for 2016 matches international broadcast: The Hero Caribbean Premier League (CPL) has announced live broadcast on Facebook of all thirty four CPL 2016 matches around the world, via Facebook’s official live streaming partner Grabyo. CPL will become the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that 40 countries around the world.

HUL attempts to eliminate social stigma related to prostitution in Red Label ad: For Hindustan Unilever, the way to a steaming hot cup of tea could well be through Kamathipura Mumbai’s red-light district. In an effort to break a social stigma, the country’s largest consumer goods company has roped in a commercial sex worker to feature in an upcoming advertisement for Brooke Bond, capturing her experience with unassuming office-goers over a cup of tea.

Micromax’s new campaign challenges ‘cool notion’ of English proficiency: Micromax has started a new 360 degree campaign for the latest entrants in their Canvas Unite Series – Unite 4 and Unite 4 pro. The new phones in the Unite series will enable users to use their mother tongue with just a swipe. With the theme ‘Angrezipanti ko dekhao Angootha’, the campaign intends to challenge the notion of proficiency in English being an integral part of success.

Volkswagen Ameo’s TVC celebrates father and son relationship: DDB Mudra has conceptualised a new TVC to launch Volkswagen’s Ameo in the compact sedan segment in India. The campaign is a set of four ad films: one has already been launched and the other three will be launched soon. The upcoming ad films will talk about the features of the car keeping in focus the father and son duo.

Lee’s jade fusion denims redefine urban lifestyle: Maxus digital recently created a refreshing campaign for Lee to pave a path of change in urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for Lee’s jade fusion denims.

Times Networks’ Rohit Tugnait joins 101India.com as Business Head: Rohit Tugnait, former National Revenue Head at Zoom, has joined the youth-focused content portal 101India.com as Business Head. With over 14 years of media experience, Tugnait has been a part of different genres of media selling, from print to TV and digital.

‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org: “There are various subjects in our society that needs to be talked about to normalize them” says Ufaan.org founder Vikram Tyagi. The digital production house and YouTube channel Ufaan.org has been in news for a while with prominent online portals sharing their content for social change videos. Recently, it has rolled out a short film for breast cancer awareness, called Feel Yourself.

Culture Machine and Sprite partner to launch digital challenge ‘Sprite Comedy Konkout‘: The digital challenge will kick off today, June 29, on the Comedy Konkout channel on YouTube. It will be hosted by an international comedy troupe called ‘The Tenderloins’ also popularly known as the ‘Impractical Jokers’, who will challenge Indian comedians in a one-of-its-kind ‘#FakeOff’, keeping in line with Sprite’s on-going FakeOff campaign.

Eros Now has 44.4M users and 1% are paid customers; Q4 digital revenues at $20.5M: Eros International has reported digital and ancillary revenues of $20.8 million for the quarter ended March 2016, down 6.3% from $22.8 million in the preceding quarter and up 11.22% from the same quarter last year. For the full year, digital and ancillary revenues stood at $63.9 million up 6.7%.

Razorfish launches new data intelligence platform Cosmos: Razorfish has launched a new data intelligence platform, Cosmos. It is the first-of-its-kind offering that combines cognitive algorithms, data intelligence and machine learning to create timely, relevant and seamless brand experiences across all touch points.

SC dismisses case asking for Whatsapp licensing in India, but this isn’t over yet: A case filed asking for the ban on messaging applications such as Whatsapp, which use end to end encryption, has been dismissed by the Supreme Court of India, MediaNama has learned. According to a Rahul Narayan, a lawyer present in court, the case got dismissed within a few seconds of being called out. “The case was dismissed as the court found no merit in the pleas raised by the petitioner.

Flying Cursor Interactive Bags Social Media Mandate of Axis Bank: Axis Bank has awarded its social media duties to Flying Cursor Interactive, a Mumbai-based independent digital agency. As part of the new mandate, the agency will strengthen Axis Bank’s presence on social media platforms with relevant, interesting and progressive conversations and solutions.