Thanda matlab… Fogg?: R Z International’s energy drink ‘Gold Fogg’ has launched its maiden ad campaign ‘#RappaRap’ featuring brand ambassadors Sunny Leone and Jackky Bhagnani for the product, wherein they are planning their ideal date.
Indian smartphone sales to double by 2020: Report: Smartphone sales in India will double to 200 million a year by 2020 but they will be less than half the number sold in China, according to Euromonitor International. The US smartphone market will shrink in the coming years, letting India overtake it in 2018. India will become the world’s second largest smartphone market by value in 2019.
‘Do the Difficult’ and stay healthy, says ICICI Lombard: Building further on ICICI Lombard’s brand promise ‘Nibhaye Vaade’, the brand has launched ‘Do the Difficult’ campaign conceptualised by Ogilvy & Mather that empowers customers to stay healthy and happy.
BE Viacom18 gets John Abraham to promote Arunachal tourism: BE Viacom18 has become the media partner for Arunachal Pradesh’s Department of Tourism through its first PPP (public-private partnership) model. And, what’s more, popular Hindi film star John Abraham has been roped in to be the brand ambassador for the project.
Ranveer Singh rocks in Head & Shoulders campaign, says ‘dandruff nahi chalega’: Head & Shoulders, a P&G product, has launched a new TV and digital campaign with Ranveer Singh as the brand ambassador. The integrated campaign #DandruffNahiChalega features Singh in four avatars and brings to life the idea that perfect grooming means no dandruff.
DigitasLBi wins Orient Electric: Following a multi-agency pitch, DigitasLBi has bagged the digital mandate for Orient Electric, a leading player in the home electrical solutions industry. To be handled by the agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels.