Last weekend post Onam celebrations, India celebrated Raksha Bandhan – a festival that celebrates the love between brothers and sisters. The ancient festival, dating back six thousand years to the first Aryan civilization, is also popularly used to celebrate any brother-sister relationship between men and women who are relatives or biologically unrelated.
Like always brands have been gearing up for the festival both online and offline to connect with fans. Videos being in demand saw few brands creating Raksha Bandhan themed videos along with their brand message, but most restored their faith on visuals and contests around it.
Listed below are interesting visuals shared by brands on the occasion of Raksha Bandhan.