Land O’Lakes Is Donating Meals to People in Need for Every Food Photo You Delete From Instagram: With help from The Martin Agency, Land O’Lakes created the “Delete to Feed” campaign, aiming to help Feeding America erase hunger, one Instagram photo at a time. Participating is really simple. Any Instagram-loving foodie can do it. All you have to do is delete one food photo from your Instagram account and Land O’Lakes will donate 11 meals to those in need.
Facebook wants to show brands how its ads measure up against TV, others: Facebook is trying to give advertising’s sabermetricians — the Moneyballers of Madison Avenue — a better way to evaluate its ads against those from other channels, including TV, competing to make their media rosters.
How Defy Media defied the YouTube network label: Having a diversified revenue stream and actually owning your content can go a long way. Look no further than Defy Media: The company raised $70 million last week to continue making comedy and entertainment videos for YouTube and other platforms. All told, Defy has raised $85 million and is known for YouTube brands like Smosh, Screen Junkies and Clevver that combine to generate 800 million video views per month, according to Defy.
Marriott looks for social buzz with upside-down hotel room: Marriott is turning its hotel room upside down. This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down. The installation has a chair, a desk and a bed hanging from the wall on one side, so when you walk in and take a picture, it appears as though you are on the room’s ceiling.
The Telegraph shifts beyond news to more lifestyle videos: All publishers have the video bug, and The Telegraph is no different, pumping out 60 series since May. Each series fits into one of nine topic channels, from news to tech to beauty. Unlike many publishers, The Telegraph is focused on views on its property rather than Facebook or YouTube.
Wet N Wild’s 1.3m social followers are guiding brand decisions: Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent compact striped with the shades of the rainbow — sold out online in under five hours.
Savant Moving Relief from Pain: Savant, a pharmaceutical company in Argentina, launched an advertising campaign connecting the painful end of romance with the quick pain relief provided by Fabogesic. “Moving”, a commercial featuring a teenage couple agonising over the boy moving away with his parents, has won Gold at the 2016 Clio Awards.
YouTube to Live-Stream 2016 Presidential Debates From PBS, Telemundo, Washington Post: YouTube, as part of launching a get-out-the-vote initiative aimed at young Americans, has set deals to live-stream the U.S. presidential debates between Hillary Clinton and Donald Trump from PBS, NBCUniversal’s Telemundo and the Jeff Bezos-owned Washington Post.
Raju Narisetti named CEO of what was Gawker Media: Raju Narisetti is the new CEO of the Gawker-less Gawker Media Group, which is being renamed the Gizmodo Media Group. Narisetti is effectively taking over for Nick Denton, who founded Gawker Media and ran it for over a decade.