Rajnigandha trolled on Twitter, lessons to learn: The latest addition to this brand-wagon is the DS Group-owned pan masala brand Rajnigandha which executed the Twitter campaign #RajnigandhaSixWordsStory.
Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy): Razorfish has announced the appointment of Sundeep Keramalu as Associate Creative Director (Copy). With this appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.
Water’s Vandana Sethhi launches ‘Gaali Free India’ campaign: Vandana Sethhi, Director of Water Communications, on the occasion of Republic Day, taking inspiration from Prime Minister Modi’s Swachch Bharat campaign, initiated the Swachch Bhasha drive as part of her social initiative.
Zomato and Tinder commemorate Valentine’s Day with the Tinderlicious Collection: The restaurant search and discovery app Zomato has partnered with dating app Tinder, to create the Tinderlicious Collection on Zomato on the occasion of Valentine’s Day with the aim to make the eating out experience more enjoyable and hassle-free.
Mobile ads to be 15-20% of media spending by 2020: Deloitte: Mobile advertising spends would account for 15 to 20 per cent of the overall media expenditure by 2020, fuelled by growth in mobile commerce, according to a study. At present, the share of mobile advertising spends is two to four per cent of the total media expenditure.
Just Buy launches marketing campaign targeting shopkeepers: With an aim to empower retailers, e-distributor Just Buy Live has launched a marketing campaign – Just Buy, Ek App, Ek Awaaz, which highlights the brand’s emotional connect with retailers and the challenges they face.
Pawan Agarwal joins YouTube as head of music partnerships – India & S. Asia: Gaana.com vice president and business head Pawan Agarwal has stepped down from his post at the Times Internet owned company to join YouTube as head of music partnership for India and South Asia region.