“Analysis paralysis is rampant in the social and digital world and WAT’s analytics wing is not into that business,” adds Rajiv Dingra, Founder and CEO at WAT Consult, while sharing about the agency’s analytics wing which focuses on metrics that matter and make sense to business.
This is the second part of our Conversation series with Rajiv. In the first part of the interview, Rajiv shared his thoughts on the evolution of the digital medium in the country, WAT’s evolution over the years, his thoughts on integrated campaigns, video becoming the preferred medium and how marketers are generating content for mobile to engage with users.
In the second part of this interview, Rajiv talks about how analytics is not only important but should also make business sense. Further, he shares his views on B2B marketing and adds that even though it is not a glamorous business, the returns are much higher than the B2C world. Rajiv cites one of his clients, SAP India to share how they are carrying out B2B engagement for the brand on social.
Finally Rajiv shares his thoughts on being a 360 degree agency. While he says that WAT is a full-fledged agency doing all kinds of work for clients in the social and digital world, he also adds that no agency can be good in all departments.
Click to listen and watch candid thoughts from Rajiv and look forward for the last and final part where he shares his thoughts on the ongoing acquisitions in the social media world and what holds for WAT Consult in 2014.