2012 saw quite a few Indian states jumping on to social media to promote tourism in their state. Rajasthan, which is internationally known for its rich heritage and culture and is also a preferred holiday destination, has finally decided to join the bandwagon of social media. According to IANS story that was published on Times Of India, Rajasthan government will use social networking sites like Facebook, YouTube, etc. to promote Rajasthan tourism.
The project is being called as the “Social Media Optimization for the development of Rajasthan Tourism.” The state government has decided to reserve Rs. 50 lakhs for developing the social media campaign for the project. The money will be used to develop and market pages on the networking sites, as expressed by an official of the state tourism department to IANS.
Without a doubt, this is a great move not only to reach out to Indians but people across the border. A path that is being adopted by quite a few Indian states. Recently, we had shared about how graduates from the Goa Institute of Management (GIM), one of the state’s top business schools has launched the Goa Tourism Department Facebook page. The entire initiative that has been developed by members of GIM’s marketing club, has also developed a Facebook contest BID & WIN exclusively for the fans. The app shows you destinations to bid for and if your bid is the lowest and the most unique, then you win a free stay at the said location.
An amazing move not only to build brand Goa on social media but also launch an interesting concept like Bid to Win. Last year, we have also seen the states of Manipur and Chhattisgarh jumping on to social media to create a presence and connect with fans.
Rajasthan tourism could be an ambitious project on social media provided it lands on the right hands.
Image courtesy: fun4friends.net