Voonik launches maiden TVC featuring Farah Khan: Indian fashion marketplace for women Voonik has unveiled its first television ad campaign featuring Bollywood director Farah Khan. The TVC promotes the idea that every day is an occasion to be fashionable.
Brooke Bond Red Label sings a song of ‘happy’ness: Launched by Y-Films (the youth wing of Yash Raj Films), in association with Hindustan Unilever’s tea brand Brooke Bond Red Label, the video has already gone viral garnering 5.2 lakh views on YouTube.
BIBA takes on gender prejudice with #ChangeIsBeautiful: Leading ethnic apparel brand BIBA has broken all barriers in its latest TVC in which the brand showcases how open-minded today’s generation should be. It takes this social issue a step ahead with the full-fledged digital marketing campaign, conceptualised by Brandmovers India.
Times Internet goes shopping, buys micro content app Viral Shots: Times Internet, the digital arm of The Times of India Group, (which also owns this website) has acquired Gurgaon-based Viral Shots for an undisclosed amount.
Quikr merges CommonFloor.com with QuikrHomes: Quikr, India’s No. 1 cross category classifieds business, yesterday announced that it has merged CommonFloor.com with its real estate vertical QuikrHomes to create an industry leader in online real estate. The move is another important step in Quikr’s strategy to create industry-leading verticals in categories in which it has always operated.
Shekhar Gupta and Barkha Dutt launch digital venture ‘The Print’: Senior Journalist Shekhar Gupta and Barkha Dutt launched their new venture The Print, a news media startup.