Cyrus Broacha is Back with #TheAprilFool: Do you remember Cyrus Broacha? Of course you do. And what day is it tomorrow? Yes, you got it now. So, Twitter India is association with 101 India, which is a youth video platform, has launched a Twitter-only campaign #TheAprilFool.
‘Chase the mango, choos the Mango’ says Frooti in a brand new avatar: As the mango season nears, beverage brands gear up their campaigns to promote their mango drinks. Parle Agro’s flagship brand, ‘Frooti’, reverts to the ‘Frooti Life’ theme of its 2015 campaign in a new commercial, featuring actor Shah Rukh Khan.
[email protected] appoints Biraja Swain as its Chief Growth and Innovation Officer: [email protected] India has appointed Biraja Swain as its Chief Growth and Innovation Officer. Prior to this role, Swain was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.
Saina Nehwal is the new face of Huawei’s smartphone e-brand Honor: Honor, the e-brand from Huawei, has signed up Saina Nehwal as its India brand ambassador. The smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones.
Pune Police Social Media Lab to monitor offensive posts and hate speech: The Pune Police have inaugurated a Social Media Lab to help monitor issues related to unlawful practices and activities on networking websites like Facebook, YouTube and Twitter.
Digital advertising to touch Rs 255 billion by 2020: FICCI-KPMG Report 2016: Overall, the Indian media and entertainment industry is estimated to touch Rs 2,260 billion by 2020; consumption of online video content up from 49 to 66 per cent over the last year.