Digital advertising in India is expected to reach Rs. 3000 crores (US$ 477 million) by end of this fiscal year, registering a YoY growth of 30%, stated Internet And Mobile Association of India (IAMAI) in its report of 2013. Taking that further, Kapsica a digital advertising agency founded by ex-Googlers has raised an undisclosed round of angel funding.
Reported by Techcircle, the round was led Vishwas Mahajan, Co-Founder & former CEO of Compulink Systems, and Sunil Nikhar, Founder & President of Pyxis Systems. Kapsica wants to use the fresh round of funding to augment its delivery capabilities, expand the sales presence and develop its technology.
Founded in September 2011, the startup was founded by ex-Googlers – Shrikanth K and Abhijit Gogoi. The startup that boasts of being India’s best leading Ad Words specialist agency was initially founded with an objective of supporting advertisers struggling with ROI on AdWords spend.
Later on the firm expanded to services such as search ads, mobile ads, and social paid ads, among others. The firm also extended its services to more paid ad platforms like mobile, Yahoo, Bing, Facebook and other social networks. However AdWords remains the core strength of the company.
With 15 people onboard, the startup is serving majorly eCommerce firms in the country such as The Stiff Collar, Healthkart, Futurebazaar, to name a few. The startup is also looking to ramp up the team to more than 50 by the year end, as it is eying global markets such as the US and the UK to expand its operations.
The digital advertising space is gaining bigger attraction this year as the money spends are supposed to spike up. Earlier we reported the alliance of To The New, Asia’s leading integrated digital services network, that announced a strategic partnership with Sokrati, a popular ad technology and analytics company.
With this alliance, TO THE NEW will be using Sokrati’s platform and expand its digital advertising services while enabling Sokrati to leverage TO THE NEW’s network in India, Middle East & South East Asian markets.